Design for Christmas Card
a print design project by amgrwd

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

American Greenwood is a manufacturer and supplier in the promotional products industry. We offer a large array of products: buttons, bags, drinkware, personal & travel items, key chains, etc. to our distributors. We are currently looking to expand our eco-friendly product category.

HERE IS WHAT WE NEED:

We are adding a new item to our 2010 catalog, a seeded paper Christmas card. Seeded paper is a biodegradable paper that has flower seeded imbedded in it. You plant and water the paper then flowers will grow, so no waste is left behind.

We need a design for our new Christmas card. The actual card size is 4” W x 5.25” H. The graphic area is 3.75” W x 5” H. The design can be 4 color process. The maximum ink coverage for this item is 30%.

The theme for the card is “Season’s Greetings” we would like to tie in holiday images with eco images. The card needs to say Season’s Greetings in the design.


OUR TARGET AUDIENCE IS:

Our target audience is business or organizations who send Christmas cards to their clients. They are eco-conscience and want to send a unique item to get their clients attention. There are other seeded paper cards in the market, but they focus mainly on a holiday image. We think an eco/holiday image will give us an additional selling point over the competition.

WE LIKE THESE DESIGNS:

We are open to creative designs that incorporate holiday and eco themes. The font should be a red or green color to go with the holiday colors and eco colors.

If we like the style of the design, there is a possibility of adding more designs in the future.


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Season’s Greetings included in the graphic

Must meet these requirements:
The graphic area is 3.75” W x 5” H.
The maximum ink coverage for this item is 30%.

We don’t want clip art cut & pasted together, we are looking for more creativity.
We don’t want the image to be too “cartoony”. This item is most likely going out to businesses. The image needs to be professional and fun.