Brandt Technologies – chemical distributor in need of a new look
a logo and stationery project by amandafox

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Brandt Technologies, Inc. is a chemical distribution company representing major, multi-national manufacturers of chemicals. We distribute basic engineered raw materials to the coatings, graphic arts, plastics, adhesives, and agricultural chemical industries. Throughout the U.S. we are selling most of the raw materials that are used in a can of house paint to the finish on your automobile, including the ink on magazines and newspapers that you read.

HERE IS WHAT WE NEED:

This is a company that has been in business for over 20 years and we want to establish a more prominent presence in the industry. We have recently expanded our territory and are attracting new manufacturers and new product lines to sell throughout the U.S. We have been using the same stationary header and business card logo for many years and we are ready to take a new approach.
We are open to a symbol and using the initials “BTI”, but we would like to see our full name incorporated as well. Currently, we use the color burgundy with a dark grey background for our business cards and stationary and this is a style that we are absolutely ready to part with. We need something clean and distinguished. One of our larger pieces of business is selling pigments for ink so we would like to see some entries including metallic colors (silver and/or gold). We are also about to start work on our website, and are eager to incorporate the new logo in our site design.

OUR TARGET AUDIENCE IS:

Our current customers; showing them a new look for Brandt Technologies, Inc.

Customers we recently acquired in the growth of our territory (due to an acquisition at the beginning of the year); showing them a distinguished company they can trust.

Current manufacturers we represent; showing them a company that is growing and can defend their market share in this economic climate.

Potential manufacturers we would like to represent; showing them a reputable company that is on the cutting edge of the chemical distribution industry.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

In the past we have used BRANDT TECHnologies, inc. with burgundy lettering in Tahoma font with a grey background and we don’t want to see this type of design.