Logo for non-profit recycling project
a logo project by ottooffice

Creative brief

We are a mail order company selling office supplies in the Czech Republic. We want to start a service for recycling of ink and toner cartridges. In this service we intend to bring together schools and a company doing the recycling. The basic idea is that we set up boxes in the schools where they can collect used cartridges. Full boxes are collected and the schools get money for the cartridges being recycled / refilled.
So the idea is, that the pupils collect used cartridges from their home or even their parents companies. This way they can help both their school and the environment. All profits go directly to the schools, we are not intending to generate any direct revenues.

For this project we need a logo which we can use on the boxes, website and all accompanying media. It should communicate both ideas: protection of the environment and charity (for the start: help for your school). We don’t think it is necessary to have a resemblance to our own logo, so you are completely free how to bring these two points across. Since we still don’t have a nice Czech name for the project it should be also independent of the name.