GreenHabit.com website
a logo project by globalpaige

Creative brief

LET ME TELL YOU ABOUT US:

GreenHabit.com is an on-line store dedicated to helping people change everyday habits that alter our world. We'll make it easy for folks to find common products that are more earth friendly than stuff they are currently using. Green Habit will sell products that are energy efficient and/or bio-degradable, organic, local, made from sustainable materials, etc. The goal is to contribute to a "green" awareness so that people will get into the "habit" of consciously leaving a smaller carbon footprint as they go about their everyday lives by choosing to consume responsibly. GreenHabit.com will be an easy source to find "green" goods.

HERE IS WHAT WE NEED:

We need a company logo which will appear on the site (Scheduled to launch July 1). The logo will be the basic "feel" of the site and will also appear on products, stationary, etc.

OUR TARGET AUDIENCE IS:

The logo should appeal to women as they will initially be the primary customer on the site. We are looking for something that elicits the emotion one feels when making earth friendly ("green") choices. How do you feel when you present your own reuable bags at the grocery store?
Someone shopping at the GreenHabit.com store should feel peace and perhaps pride that they are doing something better for the environment – like they are helping to save the world. They should feel good about themselves. It should brighten their day. They should feel "elite" like opinion leaders of the world, more "clued in" than the average person.

WE LIKE THESE DESIGNS:

We also like the crowdspring logo a lot.
We like Global Marketing Partners logo and colors which can be seen at www.globalwrx.com.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We’re NOT looking for a "superhero" logo – just something that means “green”, safe, sustainable. It should be really cool and not already been done.