Civic Engagement Org Needs Logo & Identity Package
a logo and stationery project by sk7

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

United Voices for America is a non-profit, non-partisan civic engagement organization dedicated to increasing minority participation in the political process.

We believe that diversity and pluralism are strengths that should be celebrated. We believe that America is stronger when its people are engaged and participate in civics, government and politics.

We believe that patriotic Americans are those who uphold, protect, embrace and promote the constitution.

"United Voices for America" is the organization name.
"Making Every Voice Count" is slogan

We fulfill our mission by:

Grassroots organizing and Training
Training Young leaders on Civics and political participation
Organizing Action lobby days for minority groups on capitol hill
Voter registration drives targeted at increasing minority voters
Holding candidate forums
Promoting inclusive and just public policies


Words that describe us:

inspiration
victory
grassroots
diversity
pluralism
campaign
politics
republic
democracy
American
established
fresh
effective
inviting
creative
trustworthy




HERE IS WHAT WE NEED:

A new logo and identity package.

1. Logo: A clear, sleek & clean symbol to represent our organization. High resolution, vector files and original .psd file (if possible)
need in logo in following versions: full color, 1-color and in alpha mode

Design with future in mind: we plan to use variations of the logo for future affiliated projects/programs. Example "United Voices Action" or "United Voices Leadership Academy"

2. Identity package:
Print: business card, letterhead, gift receipt, Pledge invoice

OUR TARGET AUDIENCE IS:

-young American minorities
-wealthy professional donors
-political parties, groups, candidates and elected officials
-government agencies
-media professionals

WE LIKE THESE DESIGNS:

-barackobama.com
-http://www.crf-usa.org/ (logo)
more to come



WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

don't know yet