Logo required for Taste of Jamaica
a logo project by peaston

Creative brief

LET ME TELL YOU ABOUT US:

Taste of Jamaica will import high-end food and drink products from the Caribbean to the EU. It will import products from across the region, so the emphasis is on the Caribbean, not solely Jamaica. Products will be sold online and through retail outlets here in Europe.

HERE IS WHAT WE NEED:

I’m pretty sure I don’t need to brief you on what the Caribbean is all about. Exotic, fun, sunny, warm, sexy, blue sky and sea, white beaches… why aren’t we all there right now?

We would like to reflect all of the above while also reflecting the professional ethos of a reputable company who customers can trust with their money.

The logo will be used in full colour on all media – web, point-of-sale, leaflets, posters, packaging and stationery.


OUR TARGET AUDIENCE IS:

Customers will be primarily young, affluent, European consumers who may have acquired the taste for premium spiced food and drink while on holiday in the Caribbean or South America. Also 'Foodies' with a taste for exotic home cooking and finally, expatriate natives of the Caribbean living in the EU.

WE LIKE THESE DESIGNS:

Lets start with a blank sheet? You're the designer, I just write stuff.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Sharks, monkeys, spiders or other creepy / life threatening creatures.