Design brief: golfbuds.com, a Logo project by kdb3i

Dates

Starts:18-May-09 4:18 p.m. GMT

Ends:3-Jun-09 4:18 p.m. GMT

Awards: Award 1: $600, was awarded to Gunnjg

Formats: "EPS","PSD","AI (VECTOR BASED)","JPG"

Contract: Preview: crowdSPRING Contract

Materials: File 1: 1112088_Document2.pdf (48.3 KB)

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Golfbuds is a web site that golfers use to invite friends and colleagues to play a round of golf, participate in a group golf outing, or to take a golf trip. It is used by individuals or groups that either know each other or are members of common groups. In this way, it is a social networking site for a specific purpose. It is not used to "find" other golfers or partners that are not already acquaintances. Therefore, unlike many social networking sites, it is not used to make new contacts. The site is one of several that will have a similar purpose. For example, similar concepts will be used to organize card games, tennis matches, league basketball games, etc. Therefore, a logo design that can have some common elements across all the targeted sectors is desired to lend continuity and brand awareness.

The central purpose of the site is to make the process of inviting individuals and monitoring their responses (acceptances or declines) much more efficient than the typical process of telephoning or emailing. It is designed to make the process of extending invitations and scheduling all types of events much more efficient. The first application will be for golf and others will follow.

Our web site design has not yet been developed.

HERE IS WHAT WE NEED:

A logo specifically for golfbuds.com that will be used on the web site, business cards, stationary, etc. This logo will also be used on golf apparel. The logo, or a graphic element of the logo must be small enough to be imprinted on a golf ball, preferably with a size of about 10-15 cm square or the same diameter.

As described in the project brief, this same concept will be applied to many other activities (outside of golf). For this reason, the logo should, if possible, have common elements that can be incorporated into logos for these other activities that will provide for continuity of branding and brand awareness.

Ideally, the logo will be instantly recognizable as associated with golf. Our thoughts are that it should not try to convey the image of multiple "golf friends" or groups because that is likely to make it more complex and less useful in smaller images. But, if a creative has thoughts on how this might be accomplished while meeting all our other goals, then we will consider it.

Ideally, the logo will convey the following key attributes of the web site and the software design, listed in order of priority.
1. Golf
2. Efficiency of the scheduling process
3. Used within each individual's circle of friends.

The last 2 elements, if they can be incorporated will be common to all the other applications outside of golf.

We have not seen very many designs that are really great examples of what we think would work. The logo for the LPGA tour (lpga.com) is one that is graphic, clearly is associated with golf and could work with the right colors, etc.

If allowed by Crowdspring, the creative that is selected for this project will be asked to develop logos for the multiple applications that are being deployed.

OUR TARGET AUDIENCE IS:

Our broader target audience is any group or circle of friends that need to schedule activities where invitations are sent and the process of communication involves phone tag or other means of inviting and then receiving responses. We will use the golf application to describe why this audience is being targeted.

When a person decides to play a round of golf, that person typically invites other people (3 additional) to make up the foursome and the invitations are almost always to friends or acquaintances. The current process involves inviting 3 others and waiting for responses, quite often involving both parties leaving messages. If one or more of the 3 decline, then new invitations must be initiated and the process starts all over. Golfbuds will simplify and automate this process by using a web site and mobile apps that can automatically notify individuals of invitations and acceptances and generate new invitations when needed.

The web site will also be used for groups or associations. For example, to continue with the golf example, it will be used by golf leagues to schedule events and make up the teams that will play.

WE LIKE THESE DESIGNS:

lpga.com
nba graphic (national basketball association)
mlb graphic (major league baseball)
firefox

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must be recognizable as associated with golf.
Must be gender neutral
Must be contain branding elements, shape, or design that can be used for other applications.

Brief updates

18-May-09 11:48 p.m. GMT: Based on the early submissions, I think it will be useful to let everyone know that the "buds" part of this site is what makes it unique and most useful. We happen to be developing it for golf first, but there are many other activities that it will be used for.

The concept is that people who have friends that participate in activities together, can all benefit from a more efficient means of inviting each other to events. It is not a way for people to connect or make new friends, unless it occurs because of the 6th degree of separation where people end up meeting each others friends. This project happens to be for the "golf" community, and as such, should be clearly identified with golf, but the "buds" (friends, associates, regular playing partners, etc.) is equally important.

Also, take a look at the NBA and MLB designs. They are very similar and as such can be used as a common brand, but clearly depict the sport they are supporting.

I think someone out there is going to put the passion and thought into this to come up with exactly the right idea.
19-May-09 1:16 a.m. GMT: Everyone, please check out the attached file Document2.pdf. This shows the NBA logo concept that I think has the ability to transfer the brand to multiple areas. The figure inside the box can be anything that represents the activity we will be focused on. Don't copy it, but it shows you one example of what seems to work.
21-May-09 11:44 p.m. GMT: There are some very good concepts here, but I had hoped that something could be developed that would really allow us to brand this concept across the multiple acitivities. What we are trying to brand is the "buds" or social networking part of the activity. Using 2 golfers as in #69 is a good start for this concept. Also, the "buds" part of the name may need to be made more a part of the logo and not just a part of the word. We are not good at creating this sort of material or we would give you more specific feed back. But, think of it this way. The types of activities we anticipate being involved with (golf, tennis, basketball, bowling, etc.) have all existed for years. What we want to do is develop a new method of communicating and organizing these events when FRIENDS are inviting or organizing with FRIENDS. It specifically is not a site were you meet new people to engage in these activities with, although this can occur when you meet people who are friends of a friend. So, can you come up with anything that can be used as a brand for the "buds" part of the concept. I hope this is helpful, if not, give us some feed back.
22-May-09 12:34 p.m. GMT: Don't take the May 21st update to mean that we want to have figures depicting crowds or groups as part of the logo to convey the sense of "buds". The instructions in the original brief should be kept in mind.
22-May-09 12:35 p.m. GMT: Part of our team will be out of the country and will not have continuous access to the internet from today until May 31. For that reason, we may not be able to respond to new submissions quickly, but we will respond. Thank you.

golfbuds.com a logo project by kdb3i

Creative brief

Brief updates

golfbuds.com
a logo project by kdb3i