Human Potential
a logo project by michaelsaul

Creative brief

LET ME TELL YOU ABOUT US:

Human Potential Tools & the web portal humanpotential.com

Background: People invest years and spend thousands of dollars to acquire a formal education and develop specific expertise, yet recent research has proven that a much stronger determinant of success in life and work is something called “Emotional Intelligence”. Despite a surge of attention to this set of skills within the business community, the self-help industry has failed to connect the concept of “Emotional Intelligence” to the experiences, opportunities, and challenges of an individual’s every day life.

Our mission: To bring the power of emotional intelligence to the masses by:

Phase 1. developing easy-to-use, inexpensive software Apps, "Human Potential Tools", for all platforms (starting with the smartphone) that expand emotional intelligence knowledge and skill beyond business applications to include the rest of life’s experiences.

Phase 2. creating and hosting a true web portal, humanpotential.com, which will become the definitive one-stop shop for all things related to improving the human condition through various modes of emotional intelligence education (programs, seminars, conferences, videos, books, consulting and software).




HERE IS WHAT WE NEED:

colorful logo that is unifying, uplifting and inspiring

OUR TARGET AUDIENCE IS:

Everybody age 13 and older (all races & cultures)