Logo for community website - TownLeaders
a logo project by jdess

Creative brief

LET ME TELL YOU ABOUT US:

TownLeaders will be a place where local government officials, community leaders, local businesses, and residents can interact and exchange information in a way that increases citizen engagement and benefits local non-profits.

Residents will be able to connect with their elected officials and government employees to get answers regarding how their community operates. In addition, volunteer and community organizations will be able to better reach citizens, solicit volunteers and donations, and keep the community informed of their activities. Businesses will be able to interactively converse with residents, making them more aware of the useful products, services, and expertise available in their local community.

Both you and your neighbors will be able to discuss issues of importance to the community in a productive, respectful, easily accessible way. TownLeaders will be an interactive, always-on, community conversation.

HERE IS WHAT WE NEED:

The logo will be used online to identify the site, as well as in print promotional materials.

OUR TARGET AUDIENCE IS:

Residents, town officials, community leaders, and business owners in mid-sized suburban towns.

WE LIKE THESE DESIGNS:

Open to anything...

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Something that elicits a feeling of helping and engaging with your local community through using the site, cooperation, as well as subtle patriotism.