identity project for miniati.com (logo, biz card, e-mail signature)
a logo and stationery project by jminiati

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

miniati.com needs an identity

I’m an experienced technologist with a (virtual) identity problem – I don’t have one. I help bring new-to-the-world technologies, products (and new categories of products) to market and love what I do. I’d rather create cool products than spend time on my own website, so it’s clunky.

But you can help me out.

Please do NOT use my current site for design inspirations (it’s hideous!), but you can get more background at miniati.com/newIdent


HERE IS WHAT WE NEED:

I need an identity. Specifically, logo + business card (bonus: email signature). Logo will inform a basic website design (not part of this project) that will be almost stark in its simplicity (and possibly a future blog).

Simple, but not boring. The idea is to stand out from the crowd through simplicity. (see examples I like at miniati.com/newIdent )

Business cards should be 90%-95% white with a professional feel (though it would be perfectly fine to have a ‘fun’ element—like the hands in the “dabble” logo, the "organic" blocks, or the "sleeptalk" guy). Business cards should be pure white on the back (front design only).

White background. Looks good in black and white. No more than three colors. Two colors would be fine – or even one. Maybe it’s simply black and white. You decide.

Logo should have “miniati.com” (lower-case “m”), and may be primarily font-based (as apposed to "image"-based, like Starbucks, for example). A cool “design element” is perfectly fine (such as the ‘blocks (organic)’ concept below, or the “hands (dabble)”, or the “string”(untangle)), but it could simple be "Mom's Typewriter" font--with the power of the design in the use of white space on the business card.

miniati.com (I want the “.com”, but would like it minimized, if that works with your design – if not, don’t force it). I'm not sure about a tagline - please design with and without the line "bringing tech products to market".

Colors I like are dark shades of blue, maroon and gray. Brighter colors OK, to add a SMALL ‘spark’ of energy/color (I’ve seen orange works well for this – like in the “Brain Script” logo).



OUR TARGET AUDIENCE IS:

Web 2.0 engineers, entrepreneurs and business analysts/ product managers. Creative thinkers like yourselves. Grad students, academics.

WE LIKE THESE DESIGNS:

See: miniati.com/newIdent

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Simple design - primarily text.

White background.

Identity works well in simple web page, on business cards and would work well in a blog.

Cool business card: "simple" does not mean boring. Use the white space well.

No green, please (even though it is in some of the designs I show as examples).