Typographic Logo for small start-up
a logo project by LauraBird

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Two Rivers Creative is just getting started, but our vision is to form a network of creative and progressive individuals in our local geographic area. The organization will have two sides, one with a business focus, and the other with a community focus.

To pay the bills, Two Rivers Creative will offer custom creative content and marketing support to local businesses. These will be high-quality, high-touch, onsite services geared for businesses who want a face-to-face relationship. Being a network of professionals, we can offer services including writing, advertising, instructional design, product demos, e-learning, employee training, presentation services, report design, information graphics, graphic design, games, trade show services, and web design, email marketing, and internet marketing.

To feed our souls and to have fun, Two Rivers Creative will develop and support a social framework for innovative individuals from all fields or walks of life to find each other. We will organize events to challenge ourselves and the status quo, using creative thinking, creative communication, and creative technology to make a difference in our community. We want to make sure that if someone has an excellent idea it does not fade into oblivion, but grows into a real and tangible solution with the support of a talented and passionate team.

FYI: Two Rivers is the name of the city where Two Rivers Creative is located, in Wisconsin on the shores of Lake Michigan.

HERE IS WHAT WE NEED:

We want a simple, text-only design using the company name, Two Rivers Creative. (The initials TRC may be okay to use also.)

Please do not use an icon or background image, except for perhaps a line. The letters should "sing a cappella" on a white background.

Color is great, use as much or as little as you want, as long as the logo design is recognizable in B/W, because sometimes we need things printed in one-color.






OUR TARGET AUDIENCE IS:

Business decision-makers and creative thinkers in the local area.

WE LIKE THESE DESIGNS:

We like simple, text-only designs. Examples: Mobil. Frog Design. Google. Rolling Stone.





WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No tag line.

We do not like fuzzy edges, pixilations, or transparencies.

We do not like cartoonish typography. A little funky-ness is fine, but remember to stay true to our professional business-oriented side.