I'M WORTH DEFENDING INTERNATIONAL
a logo project by ggirl

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

We are an international self defense instruction organization. Mostly pairs of young SD instructors going out into the slums, schools, youth groups or outlying areas teaching women and children how to prevail in a sexual assault / absue situation. We do this in the states too but it's global.

We recently handed over the IWD Kenya franchise to the Kenyan team and they are now independent of IWD INTERNATIONAL, thus we need to get our own updated more modern look.

Please go to imworthdefending.org to see more about what we do.


HERE IS WHAT WE NEED:

We want a new, clean, hip, logo that puts a unique modern spin on global empowerment for women and girls. We don't want dragons or any Martial Arts black and red stuff. We don't want an ethnic feel, a globe, or an outline of a country.

We work with corporations once in awhile but mostly with really poor people. We don't want the Sally Struthers tragic thing going on.
Our name will always be in caps - never lower case. We want to take up space.
We want a strong commanding spirit.
Assertive not bitchy
Direct, not apologetic
Positive, capable, confident, joyful
Upbeat colors but nothing that screams. No turquoise, chartreuse etc.

This will be used on buisness cards, shirts, website, brochures - the whole IWDI thing.

OUR TARGET AUDIENCE IS:

Women and girls from every social class of Africa / rich or middle class American parents and their kids, college students, law enforcement, too cool for school teen girls, corporations, non profits, the UN.
We want them to see us as credible, experienced, organized, capable and professional - with a hint of comfort with mayhem.

WE LIKE THESE DESIGNS:

That Rosie the Riveter thing 'we can do it' was striking for it's time - check out; girlsfightback.com-
erinweed.com - nice clean layout
aliceinwonderlandtattoos - mysterious beautiful work
mortoradvertising. I LOVE this website and their staff pages especially

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

See above about the martial arts dragon, chinese symbol, ethnic thing.

There just has to be power and something striking, memorable and unique. It's a new day for Self Defense - a new time where it's not the old image of butch, men hating women kicking groins and power fists holding flowers.

SD is fun, it's a new day. Currently, SD has a bad image. We want to change that for the 21st century.