Rover Water Sports Windsurfing, Kitesurfing, Surfing Shop
a logo project by bil7y

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Overview:
Business Name Rover Water Sports

Company Colors Black and Orange Vermillion (International Orange/GG bridge)

Description The company is a full service bricks and mortar retail Windsurfing, Kitesurfing, and Surfing store located in San Francisco California. We provide gear sales & rentals, instruction, repair and travel services. We also run a parallel website for the same services.

Use Case Our Primary Corporate Logo to be used in: Retail Signage, Marketing, Website, and Apparel/Merchandising.

Some company differentiators to consider
· A deep passion for Action Water Sports. We are in the water not just selling it.
· Community focused. Strong advocate/educator on water safety.
· Building organic growth through family, youth, & event participation
· San Francisco as a World Class Location for these sports
· Full Service On Site Facilities – a rarity in the bay area.


HERE IS WHAT WE NEED:

A Super Sharp Iconic Corporate Logo

· Integrating the businesses 3 core sports Windsurfing, Surfing, Kitesurfing

· Leveraging the iconic beauty of the Golden Gate Bridge

· Using the company colors tastefully.

· Water, Wind, & Waves – its where we play.


· We need to be able to easily reuse the graphic with out the text interfering too much.

· Keeping it simple – envision a kid doodling it on a notebook

- While the sports we do business in are known as “extreme sports” our image is built around group and family participation and not the “radical xsporster”. But we still love to bust a big air too.


OUR TARGET AUDIENCE IS:

· Key Consumer – All participants and interested parties in the water sports. Demographically 80% of the current business is 25-55 year old males with above average incomes 60-200k+. They typically participate in more than one of the sports we do business in, are Internet savvy, and price sensitive. Our customer is generally a bit more of an intermediate to beginner in these sports and in need of help in making purchasing decisions. Our customers and clients generally need a layer of subject matter expertise (that’s us) in order to make these purchasing decisions. We need to convey trust and expertise to this audience.
· We are seeing a rapid growth in the female participation in the 20-50 age group.



WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

the 3 sports depicted - windsurfing, kitesurfing, surfing
the golden gate bridge. We have attached a very lame first mock up on this projects attachment area.