New logo for video production company
a logo project by WeSweatBlood

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

TOKYO TRAFFIC JAM
We're a video production company that works with B2B only. Our primary work includes music videos and commercials / web-tv.

HERE IS WHAT WE NEED:

- Logo with the text "Tokyo Traffic Jam" (preferably with capital letters) with or without graphics
- "T" of some sort to complement the text logo (not needed but would be great)

We want it clean and timeless and it should, of course, work in both colour and black/white (again we prefer it clean and timeless; like gray).

We want it to look exclusive and expensive such as status brands Prada, Gucci, Armani etc.

Please do not use anything with a actual traffic jam in any graphic way - it's more of a phrase than three seperate words.

OUR TARGET AUDIENCE IS:

Most of them are people working on ad agencys and therefore, they're really into design.
CEO's
Producers
R&D's

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have this in our design:
- Clean design
- Timeless
- Gray / low profile colour/s
- Minimalistic
- Should work in both colour/ black and whie