Capital Green
a logo and stationery project by capgreen

Creative brief

The buyer added updates to the brief. Read them.

LET ME TELL YOU ABOUT US:

Capital Green, LLC is an equipment lease broker. We help equipment manufacturers, dealers and vendors to promote, sell and finance whatever they are selling. While all types of business equipment is financed, a niche being developed is to facilitate sales and provide finance options for vendors in the environmental industry.
We are an option for those seeking equipment financing who have been hurt by the recession and the failure of banks to lend money.

HERE IS WHAT WE NEED:

logo
letterhead,stationary
biz card

OUR TARGET AUDIENCE IS:

Leads mostly come from sales managers and sales people of equipment vendors, manufacturers, distributors. I want them to see that this is a dependable, stable company that is looking towards the future with new green ventures.
Think banking or financial institutions for the new green eniviroment.
Stable but forward looking

WE LIKE THESE DESIGNS:

Green is good, I personally like darker rich greens. No flouresents
I also like maroon, black, gray, white


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Nothing glitzy or too flashy