Logo for fast growing fashion company with national presence
a logo project by gulfstream

Creative brief

LET ME TELL YOU ABOUT US:

The Performance Collection. We are a specialty clothing company whose product is Western show apparel. Our clothes are carried in over 1,000 upscale retailers across the U.S. and overseas. They are designed to be worn by riders in high level equestrian (horse) competitions. See attached files for images of the product.

HERE IS WHAT WE NEED:

Logo for our clothing line - The Performance Collection. We are a launching a new website, along with an online blitz and national PR campaign.

The logo will be core to our creative identity moving forward. We do not have a required corporate color, font etc - this is a CLEAN SLATE for you as the designer. Your work will be central to our identity and branding!


OUR TARGET AUDIENCE IS:

Equestrians who ride and compete in the sport of Western riding. They are female, upscale and passionate about their sport - and the western lifestyle in general. We have attached photos of some of the clothes (our product) to give you an idea. As you will immediately notice, the clothes can be described as bold, vibrant and attention getting. It is important to our customers to stand out from the other competitors. That is the point.

WE LIKE THESE DESIGNS:

Generally clean, simple designs. In terms of fonts, we are open to both modern, sans-serif type or a more traditional western stylized font. There is no required color palette.

It is NOT mandatory to give the "Ye Old West" look and feel. Please see Audience Target above and check out the photos of the product. Frankly you should look to logos in the modern fashion world for design inspiration more so than the equestrian/horse world (which too often has a dated look).






WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The name - The Performance Collection. Also, a hat should be incorporated into the logo. We have attached a line drawing that we are pleased with. You are free to utilize it. But you are just as welcome to come up with your own hat element. The only requirement is that A) there is a hat element in the logo and B) it must be recognizable as the particular hat style used in the sport - see actual photos of the hat type worn by riders. It is iconic to the sport and immediately "clues" in customers in that we produce Western Show apparel.