MOTIVA, Which comes from the word Motivo, Motive, Motivation, Motif.
a logo and stationery project by Yemile

Creative brief

LET ME TELL YOU ABOUT US:

MOTIVA, is a loyalty program for a hotelier company that owns, more than a 100 properties in México and Latin America. This program is made to reward the TRAVEL AGENTS for their effort and preference for booking in our hotels instead inour competitors hotel brands.
This program is made for the travel agents that work in Mexico, latin America and in the US.

HERE IS WHAT WE NEED:

we need the graphic design of the logo, membership card, and the application guide for this program.

OUR TARGET AUDIENCE IS:

Travel agents ( men and women) from Mexico, Latin America and the US. We want them to know that MOTIVA is the best Loyalty Program for them, because they will be best rewarded than our comeptitors, with points for the reservations they booked in our hotels. This points can be redeemed for exclusive products such as LCD Tv´s, Free hotel nights, Ipods, and so much more

WE LIKE THESE DESIGNS:

Virgin logo: que like the Font
Plum beta: The font, the style, and graphic elements ( classic.plum.com )
Jambo networks: The Font, the style and graphic elements (jambo.net)
illy: Font, Style
Tokyo 2016: Graphic elements
H & M: Font

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo must have the whole name ( MOTIVA)
You can use orange and white colors.. we want vivid colors, that express motivation, if you think of another color is ok, but keep in mind we are a serour company with a motivation program.
A graphic element or simbol besides the name of MOTIVA
Member card design
and the aplication guide