Carlisa has picked a winning product name

For $500 they received 925 writing concepts from 170 writers!

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Dates

Starts:29-Apr-14 7:41 a.m. GMT

Ends:18-May-14 11:59 p.m. GMT

Awards

Award 1: $500, was awarded to CarlySara

Formats

, NON

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Cocio Beverage International

What do you do?

Chocolate Milk and other Non-Alcoholic Beverages

Do you require that a .COM or other URL be available for the new name?

Yes, please.

What is your industry?

Food and Beverage

Describe your audience

People who are affluent and health consicous. They think about what they eat and drink, challenge ingredients. They want natural and healthy soft drinks with authentic tastes that offer uncomplicated enjoyment and fun.
Some facts: urbanites and hipsters 20-45 yrs

What 3 things do you want your product name to communicate to your audience?

A. Premium, B. Natural and healthy from Scandinavia and C. Fun.
We want the name to work in many countries. It must be easy to read and decoded no matter if you are e.g. an English, German or Spanish person.

List the names of your top three competitor products

We think that the product is carving a new niche in soft drinks, but we are admiring brands who also found their own place like VitaCoco, VitaminWater, Bionade, FritzKola, Innocent....

What character, tenor or spirit do you wish to convey?

Character: Honest, fun, uncomplicated, Spirit: Natural, authentic Scandinavian (non-cliche),
Tenor: good, reliable

Are there any words or phrases you like?

Superfiltered //
The taste can be described as aromatic, crisp, fresh, mellow, fresh, sparkling, not very sweet.
One name we like is PØP and we are looking for alternatives.

Are there specific words or phrases you don't like?

Soft Drink

Do you want to include additional info?

no, we want the creatives to be as unburdened as possible

Brief updates

29-Apr-14 1:14 p.m. GMT
Hi everyone, I noticed that some entries are containing existing names used for products in other areas. We are looking for a name that is as unique as the product is. Thus, no existing names.
12-May-14 1:26 p.m. GMT
Dear all, we are simply overwhelmed by the creativity we found in your entries to our project. With more than 730 names, we feel a high responsability in choosing the winner. We want to pay respect and time to each of your entries. That's why we will need the additional days to thoroughly review all of them. The selection of the winner will be made public on Monday, 19th. Thank you for your patience!