GR85260 has picked a winning product name

For $239 they received 472 writing concepts from 89 writers!

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Dates

Starts:4-Apr-14 4:37 p.m. GMT

Ends:23-Apr-14 11:59 p.m. GMT

Awards

Award 1: $239, was awarded to hasina

Formats

, NON

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Massage Envy Spa

What do you do?

We are a membership based company providing professional, convenient and affordable massage therapy and spa services.

Do you require that a .COM or other URL be available for the new name?

No, I do not need a .com

What is your industry?

Other

Describe your audience

Our internal team of franchisees, Managers, Corporate Employees, Regional Team and spa team members. This name will not be customer facing.

What 3 things do you want your product name to communicate to your audience?

We are measuring the customer experience.
This is a tool to help ME Spa locations drive operational excellence.
This is valuable feedback from our members and guests to identify areas for improvement and recognize outstanding performance and this information can be used to train and coach team members.

List the names of your top three competitor products

This does not really apply.

What character, tenor or spirit do you wish to convey?

Speaks to our brand, upbeat, professional. Easy to refer to and say out loud. Simple, catchy & short. It is not a "gotcha" program, rather a tool to help the community improve their customer experience.

Are there any words or phrases you like?

Experience, Member, Guest, ME (Massage Envy), spa

Are there specific words or phrases you don't like?

Please avoid any sexual connotation.
Shared Insight - previous name used for similar program

Do you want to include additional info?

The program consists of an email survey going out to our members or guests after they have received a service (massage or facial) at Massage Envy Spa. It also includes feedback received from members and guests at the corporate office. It is a customer satisfaction program.

Brief updates

7-Apr-14 9:59 p.m. GMT
Just a reminder that this name will not be visible to customers. The name will mainly be used by our corporate office team, franchisees, team members across all locations.

We are working with a customer service vendor and we simply do not want to call it the "VENDOR NAME" program. We want it branded in a way that is meaningful to Massage Envy Spa and easy to pronounce. Thank you!
14-Apr-14 5:43 p.m. GMT
Still looking for something that speaks to the Massage Envy brand and this program as a measurement to help improve our members and guest's experience. Haven't found anything that really speaks to us yet. Keep on creating...thank you!