blurpie has picked winning product names

For $400 they received 394 writing concepts from 53 writers!

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Dates

Starts:18-Apr-14 12:45 p.m. GMT

Ends:3-May-14 12:45 p.m. GMT

Awards

Award 1: $200, was awarded to Milton

Award 2: $200, was awarded to Drunken...

Formats

NON

Contract

Preview: crowdSPRING Contract

Materials

File 1: architecture4.png (27.9 KB)

Uploaded on 18-Apr-14 12:37 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Pathomation

What do you do?

We develop software-solutions for digital pathology. Our focus is on integration, scalability, and userfriendliness. We want to implement digital pathology in different scenarios, involving as many stakeholders as possible (ranging from specialst-doctors to patients).

Do you require that a .COM or other URL be available for the new name?

Yes. If you're suggesting "supercool viewer", then the URL "supercoolviewer.com", "super-cool-viewer.com" should still be available.

What is your industry?

Health Care and Biotech

Describe your audience

specialist doctors (pathologists), hospital IT staff, clinical researchers

What 3 things do you want your product name to communicate to your audience?

We don't just make software; we have a platform w/ various components that mix and match depending on customers' needs
Our server-software (core component of the platform) is vendor-independent: we can read any proprietary file format
Our front-end components are easy to implement and userfriendly (b/c co-developed w/ board-certified, practicing pathologists)

List the names of your top three competitor products

Aperio ImageScope, Leica SlidePath, Ventana Virtuoso, Olympus OlyVia, Simagis, VisioPharm

What character, tenor or spirit do you wish to convey?

Robust, flexible, reliable, state-of-the-art

Are there any words or phrases you like?

augmented pathology, "PathoVue"

Are there specific words or phrases you don't like?

"vault"

Do you want to include additional info?

Check out the attached architecture4.png file. It illustrates an overview of how our software platform hangs together. We're looking to for names for the 2 main components in this platform (the tile/image server and the web-based viewer).

A demo of the web-based viewer can be found at http://public.pathomation.com. Names preferably are related to each other.

An example of this would be one of our competitors, who names their server/viewer combination symphony/virtuoso.

Brief updates

29-Apr-14 1:01 p.m. GMT
No links to photography (includes words like "screen", "picture", "photo" and derivatives thereof) please
Please don't include the word "digital" either.