CGC1972 has picked a winning product name

For $200 they received 349 writing concepts from 80 writers!

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Dates

Starts:8-Aug-13 5:15 p.m. GMT

Ends:20-Aug-13 11:59 p.m. GMT

Awards

Award 1: $200, was awarded to WalterEgo

Formats

, , , NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: CGnC_TobyBox_NEW.pdf (19.9 MB)

Uploaded on 8-Aug-13 5:23 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Cool Gel 'n Cap LLC

What do you do?

Have a fun creative name that describes our product and benefits, Cool Gel n Cap

Do you require that a .COM or other URL be available for the new name?

.com and .net

What is your industry?

Retailing

Describe your audience

Moms with Children ages 1 to 4
Women, Grand ma, aunt, sister

What 3 things do you want your product name to communicate to your audience?


1. Head Bump / We need emotion like when your daughter hit her head…


* As a Mom you are running frantic while searching for a solution…you grab a ice pack to place on her bump as your juggling tasks while holding your little crying angel all you want to do is to comfort her. Lets face it… Moms need help! That is why Cool Gel 'n Cap and our Characters are here to help.



2. Ear Aches and Ear infections / Moms just want to comfort their children…


* An earache is a problem Moms with children have to face… Mom is working hard as doing chores all over the house and her little angel says, Mommy my ear hurts… Mommy quickly assesses the problem and searches for a quick solution…. usually resorting to the doctor and pain medication. She quickly realizes that Cool Gel n Cap is the solution and will relieve their pain and discomfort without medication. Just warm in the microwave and place inside the character cap. gel pack stays in place and the Toby our main character which is the hat help ease the discomfort while being a companion at the same time.

3. Fever


* Cool a fever with Cool Gel n Cap… When your little on has a fever…

A fun Creative cartoon characters help alleviate the fear and discomfort of ice pack / warm packs.
Look Mom... No Hands!

List the names of your top three competitor products

Boo Boo Bunny
ice packs
Boo Boo Buddy

What character, tenor or spirit do you wish to convey?

Emotion... Like Miracle Cap... We want to capture emotion as how our product helps Mom and alleviates fear of ice packs and warm packs for children.

Benefits
creative solutions

Are there any words or phrases you like?

we are open to suggestions.

Are there specific words or phrases you don't like?

I want no coalition with First aid

Do you want to include additional info?

http://www.youtube.com/watch?v=AfLPkFnX28A

www.coolgelncap.net

Our current domains we are trying to find a new name or keep are current one.
Buycoolgelncap.com
Buycoolgelncap.net
Childrensfirstaid.com
Childrensfirstaid.net
Coolgelandcap.com
Coolgelandcap.net
Coolgelincap.com
Coolgelincap.net
KidsCoolCap.com
KidsCoolCap.net
Ouchiecap.com
Ouchiecap.net
Supercoolbuddies.com
Supercoolbuddies.net
CoolMedCap.com
CoolMedCap.net

Brief updates

8-Aug-13 5:23 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
8-Aug-13 7:01 p.m. GMT
Boo Boo, seems to be used to much and is fairly saturated
Buy, is a little to pushy
Bye... means "the position of a participant in a tournament who advances to the next round without playing" not a good fit...
15-Aug-13 4:09 a.m. GMT
I will be on a Business trip...I will be reviewing very soon. I do have a couple favorites.
Thank you for your time,
Timothy