cjwig has picked a winning product name

For $200 they received 365 writing concepts from 65 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:30-Jul-13 9:20 p.m. GMT

Ends:6-Aug-13 9:20 p.m. GMT

Awards

Award 1: $200, was awarded to aprilk10

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: ChoppedCkn_Cobb.jpg (641.1 KB)

Uploaded on 30-Jul-13 9:05 p.m. GMT

File 2: StrawberryChicken.jpg (253.6 KB)

Uploaded on 30-Jul-13 9:05 p.m. GMT

File 3: TheGreek.jpg (236.0 KB)

Uploaded on 30-Jul-13 9:07 p.m. GMT

File 4: BuffaloChicken.jpg (245.4 KB)

Uploaded on 30-Jul-13 9:07 p.m. GMT

File 5: 2013_MZ_3.5_SAL_1.2.jpg (956.6 KB)

Uploaded on 30-Jul-13 9:07 p.m. GMT

Creative brief

Business Name

Freshens

What do you do?

Retail chain of frozen yogurt, smoothie, crepe and salad stores.

Do you require that a .COM or other URL be available for the new name?

No.

What is your industry?

Food and Beverage

Describe your audience

18 - 24 year old college students.

What 3 things do you want your product name to communicate to your audience?

1. What the salad is served in
2. That it's a form of our crepe product just formed/crisped differently
3. Describe the taste or texture of the product

List the names of your top three competitor products

Salad Creations
Mixt Greens
Panera Bread (salads)

What character, tenor or spirit do you wish to convey?

hand crafted, healthy, garden fresh, wholesome.
Product is similar to a flat bread - but it's crispy.

Are there any words or phrases you like or hate?

Would like the word "Crepe" used in the name.
Product is NOT baked or fried.

Do you want to include additional info?

I will upload pictures of our salad in this new crispy, crepe form. We've mentioned using flat bread, crepe shell, crepe bowl but nothing is GREAT! The product is crispy, it's buttery, crunchy and what the salads are served in.
The file called "2MZ 3.5SAL1" is the menu panel where the new salad picture will go and the red copy at top is what we need help with.