cowser64 has picked a winning product name

For $200 they received 299 writing concepts from 53 writers!

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Dates

Starts:14-May-13 8:55 p.m. GMT

Ends:21-May-13 8:55 p.m. GMT

Awards

Award 1: $200, was awarded to mrpaint...

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Financial Software Company

What do you do?

We provide cashflow forecasting software that is very graphical and easy to use.

Do you require that a .COM or other URL be available for the new name?

.com,
.net,
.co.uk,

not too precious about exact domain name

What is your industry?

Software and InfoTech

Describe your audience

We target small to medium size businesses and accountants

What 3 things do you want your product name to communicate to your audience?

Easy to use,
Focused on the future and enables users to take early proactive steps to address issues,
Provides clarity and insight

List the names of your top three competitor products

Float,
Pulse,
SAGE

What character, tenor or spirit do you wish to convey?

Contemporary,positive, leading edge

Are there any words or phrases you like or hate?

no latin

Do you want to include additional info?

some examples of names we like (not related to our industry) are:-

powersupply - provides food to gyms
retriever - gps system for dogs
wavelength - forum that connects entreprenuers

Brief updates

14-May-13 10:12 p.m. GMT
Not keen on the undernoted words/ phrases

Cash
Fin
Fina
Flow
Made up words

14-May-13 10:18 p.m. GMT
not keen on the word "tool".
14-May-13 10:25 p.m. GMT
don't want to use the word "pro"
15-May-13 6:36 a.m. GMT
dont want to use the terms:- cash, fina, finance, capital, money or pro

i'm looking to get away from traditional accounting terminology as it does not fit with our aim to be seen as easy to use.
15-May-13 6:39 a.m. GMT
please remember that we are not concerned at this stage with domain name availability. we want to get a good creative name first.
15-May-13 4:40 p.m. GMT
not keen on using "axis" in the name