ddodge1024 has picked a winning product name

For $200 they received 268 writing concepts from 63 writers!

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Dates

Starts:13-May-13 8:58 p.m. GMT

Ends:20-May-13 8:58 p.m. GMT

Awards

Award 1: $200, was awarded to Running...

Tips

Tip 1: $20, was tipped to sakumada

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

Business Name

A Consumer Products Company

What do you do?

We are a consumer products company looking to launch a new brand in the home surveillance market.

Do you require that a .COM or other URL be available for the new name?

No this is not necessary

What is your industry?

Other

Describe your audience

Home Owners, Renters, Property Owners, people who are monitoring elderly, pets, children. Users who are looking for a plug and play technology solution for surveillance that is affordable but has all of the basic features to suit their needs.

What 3 things do you want your product name to communicate to your audience?

Inspires peace of mind
Trusted
For Home use
Easy 1-2-3 setup
Self installation

List the names of your top three competitor products

Phillips Insight
Dropcam
Vuezone

What character, tenor or spirit do you wish to convey?

Secure
Peace of Mind
Always there/available

Are there any words or phrases you like or hate?

We would like to avoid easy and simple

Do you want to include additional info?

The product is an internet home monitoring/surveillance system with software-based services allowing user upgrades and customization (for additional fees). Works on smart phones and computers.