Soberlink has picked a winning product name

For $250 they received 420 writing concepts from 73 writers!

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Dates

Starts:12-Mar-13 10:58 p.m. GMT

Ends:19-Mar-13 10:58 p.m. GMT

Awards

Award 1: $250, was awarded to bunlimi...

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: Andrew_Johnson_portal.... (1.5 MB)

Uploaded on 12-Mar-13 10:38 p.m. GMT

File 2: Test_Detail_with_Maste... (246.2 KB)

Uploaded on 12-Mar-13 10:39 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

SOBERLINK, Inc.

What do you do?

SOBERLINK, Inc. was founded in 2010 with the intention to provide a revolutionary yet familiar tool to discreetly and conveniently monitor alcohol sobriety and promote accountability. Within just a few short years, this tool has proven to be an integral part of the recovery period for the person struggling with alcohol dependency, as well as anyone assisting with the process. The SOBERLINK device is comprised of the following components: a fuel cell sensor to obtain the blood alcohol content reading of the subject's breath, a camera that takes a picture of the subject during the breath test to confirm identity once sent to the web portal, and a cellular and GPS module that transmits the sobriety test and GPS location to the web portal for the supervising party to review. This allows for what is called remote alcohol monitoring - where the sobriety test can be sent from anywhere and the monitoring party can view it in real-time.

Do you require that a .COM or other URL be available for the new name?

Yes, .com.

What is your industry?

Other

Describe your audience

The people utilizing the alcohol monitoring web portal consist of different groups including: probation officers monitoring alcohol offenders, spouses/ex-spouses being monitored by one another or by a judge/lawyer involved in a child custody situation, or family members monitoring loved ones.

What 3 things do you want your product name to communicate to your audience?

Remote alcohol monitoring
Automated/convenient/intuitive tool
Evidence/proof of sobriety


List the names of your top three competitor products

TotalAccess
SCRAMnet (secure continuous remote alcohol monitoring)
Web-based Electronic Monitoring Management Software

What character, tenor or spirit do you wish to convey?

Judicial feel

Are there any words or phrases you like or hate?

Dislike: 24-7
Like: cloud, intuitive, remote, remote alcohol monitoring

Do you want to include additional info?

The cloud-based web portal provides the monitoring party with password protected access to all real-time sobriety tests sent by the person using the SOBERLINK device. Each sobriety test shows the BAC, GPS location, real-time user verification photo, and time/date. The portal includes the ability for the monitoring party to create a customizable testing schedule and send automated text messages to the client when tests are due. It also features the ability to add contacts to receive immediate and automated notifications via email/text upon any client violation such as a positive or missed test. The automation of the portal allows for the end-user to conveniently prove sobriety from anywhere, and the monitoring party to supervise their client's sobriety without having to sit in front of a screen.

Brief updates

13-Mar-13 4:44 p.m. GMT
To creatives - we would prefer that the word "Sober" or "Alcoholic" or any shortened forms of those two words do not appear in the name. We want to focus more on the fact that this is a cloud-based, automated solution for remote alcohol monitoring.

Currently, we call it the "SOBERLINK Monitoring Web Portal". An example of its use in a sentence is:

"Once you have received your device, log in to the "Monitoring Web Portal" by visiting www.soberlink.net and clicking on User login."

13-Mar-13 5:27 p.m. GMT
Please read the update previously posted and also consider these keywords:

Monitoring
Cloud
Remote
Compliance
Abstain
Automated
Sync
Prove
Easy
Convenient
E-
Web
Portal
Net

13-Mar-13 7:19 p.m. GMT
IMPORTANT UPDATE:

We do not need the .com or other URL to be available.

Please just create a marketable name to describe the "monitoring web portal", based on our company and product and the service that the portal provides. We are open to acronyms as well.