SplashBrands has picked a winning product name

For $375 they received 1063 writing concepts from 131 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

Find out more
Dates

Starts:5-Mar-13 5:04 p.m. GMT

Ends:19-Mar-13 5:04 p.m. GMT

Awards

Award 1: $375, was awarded to aprilk10

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

Business Name

Splash Brands

What do you do?

We develop and market unique products for the gift and housewares industry. We are currently developing a new product line, for which we need a catchy brand name. The products will be in the $10 to $30 price range and have a unique design, offer new features or are otherwise "inventive".

Do you require that a .COM or other URL be available for the new name?

Yes, but a solution with an added suffix for the domain name would be okay as well (for instance www.xxxx-design.com, where xxxx is the brand name).

What is your industry?

Retailing

Describe your audience

We have two sets of customers: B2B and B2C. The primary customers are buyers from retail stores (B2B) who see our products at trade shows. They place orders to resell the products in their own stores. The secondary customers are consumers (B2C), who purchase the products online or in retail stores, very often as a present for someone else. B2C customers are usually between 20-40 years old, medium to high income level, typically very Internet savvy and social media active.

What 3 things do you want your product name to communicate to your audience?

That our products are innovative/unique/inspiring; that our products are fun/positive and put everyone in a good mood; that our products make the user stand out and let him/her be special

List the names of your top three competitor products

Our main competitors are: Luckies, Kikkerland, Suck UK (we are not competing with a single product, but with the entire product ranges)

What character, tenor or spirit do you wish to convey?

The sound of the name should convey that the products are fresh and create a little bit of happiness every time someone sees or uses them.

Are there any words or phrases you like or hate?

We like "clever", "cute", "happy", "inventive" and "good idea", as these words really describe what the products are about. However, please think "outside the box". Simple combinations/abbreviations/letter substitutions with these words are usually not very original.

Do you want to include additional info?

*Trademark Eligibility*: We need to be able to obtain trademarks for the brand name in the US and in Europe. You don't need to check, but try to avoid names that will most likely be taken; *Name Length*: A name with 4-6 letters would be ideal. Some products will be small and hence not allow for printing of long names; *Warm Sound*: A good name for this brand will sound warm, positive and inviting; *Other Considerations*: The name should not include "gift", "present" or "unique"