x04jonas has picked a winning product name

For $200 they received 562 writing concepts from 108 writers!

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Dates

Starts:8-Feb-13 10:27 a.m. GMT

Ends:22-Feb-13 10:27 a.m. GMT

Awards

Award 1: $200, was awarded to cornfla...

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

CD Company of Scandinavia A/S

What do you do?

CD-Company of Scandinavian A/S is an established business, acting as a wholesaler within hunting and outdoor clothing.
This project is based on the needs of a new outdoor clothing brand, why the first step is to find a good and catchy name.

Do you require that a .COM or other URL be available for the new name?

It would be advantageously if a .COM was free, but not crucial.
However it is important that the brand-idea has not been trade-marked in group 25 (Clothing) in Europe.
Use http://www.tmview.europa.eu/tmview/welcome.html to check if the name has been trade marked.

What is your industry?

Other

Describe your audience

The primary group of costumers, is described by the following demographic info:
Age: 20-60 years,
Sex: Both men and women,
Location: Europe,
Income: Middle and wealthy,
Interests: Outdoor living.

What 3 things do you want your product name to communicate to your audience?

First of all, the name needs to communicate that its a outdoor brand. Furthermore the company’s core competences in products, are functionality and quality, which needs to be in focus as well.

List the names of your top three competitor products

Fjällräven,
Häglöfs,
Jack Wolfskin,
North Face.

What character, tenor or spirit do you wish to convey?

Reliable clothing that does not disappoint in any way.

Are there any words or phrases you like or hate?

No swearing, thats all.

Do you want to include additional info?

The website of the company is www.cd-company.dk, there you can see what we do.

Brief updates

11-Feb-13 7 a.m. GMT
I would love to see words that doesn't exist, but sounds good :)

Thanks, Jonas :)
5-Mar-13 8:28 a.m. GMT
Hey Guys..

Sorry for keeping you waiting.. I will award the winner within the next couple of days :)
So many good ideas, Thank you :)

Jonas