Name for Android Tablet Accessories Range Needed - Wide Appeal
a product naming project by Distributor

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Storage Options

What do you do?

A short and memorable name for our range of Tablet PC Accessories which includes: Tablet PC wallet with keyboards, range of covers, bluetooth keyboard, stylus, etc. Currently the accessories range is names "Scroll", same as one of our flagship tablet PCs and this often creates confusion.

Do you require that a .COM or other URL be available for the new name?

open to all suggestions

What is your industry?

Retailing

Describe your audience

We are a trade only company dealing with large and small consumer electronics resellers who in turn sell our products to the end users. Our Android tablets have universal appeal: they are affordable, well built and are regularly getting excellent customer and industry reviews - we want the name to have a wide appeal as well.

What 3 things do you want your product name to communicate to your audience?

high tech
young
easy to remember

List the names of your top three competitor products

belkin
griffin
dicota

What character, tenor or spirit do you wish to convey?

We are only looking for the name of the product range, not the entire company. Current name is "Scroll by Storage Options" and the only part we are looking to change is "Scroll" to avoid confusion with our flagship tablet PC. Examples of the product design and name can be found here http://www.storageoptions.com/products/scroll/a...

Are there any words or phrases you like or hate?

open to all suggestions

Do you want to include additional info?

All names we are currently using are short and are would like to keep the Accessories Range name this way as well. Words currently in use are: Scroll, Extreme, Evoke, Engage, Basic, Plus, Explore, Elite. It would be great to have a name which also has a reference to Accessories, one of the ideas in the running prior to the project was "Excensa", but it was rejected. An example of branding and packaging is attached in Materials.