brainfirm has picked a winning product name

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Dates

Starts: 6-Feb-13 7:50 a.m. GMT

Ends: 13-Feb-13 7:50 a.m. GMT

Awards

Award 1: $300, was awarded to GregBan...

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A leading mountain bike brake brand is looking for great ideas for the name of it's new hydraulic disc brake series of products.

Update 8-Feb-13 GMT
A simple combination of two words is not going to cut it for this job. That's not very sophisticated, and the brake is very sophisticated.

Also, I have noticed a lot of entries that seem to ignore the fact that this product is in outdoor sports - and therefore a pretty cool category. Long latin sounding names, or cute and goofy names are never going to fly.

Also - STOPPING isn't what we'd like to emphasize. Stopping is no fun. Riding faster, with greater control IS.

I hope this helps to hone in the entries. Thanks
Update 19-Feb-13 GMT
There are a few great names still in the running.
We are in the process of checking trademarks, and seeing if there are competitive problems with each of the front-runners. We just can't get that done in a week, so I need more time.
Update 4-Mar-13 GMT
We are asking to extend the deadline. We got a lot of good options for the names, and we are in the process of clearing some of them legally. It s important that we do this before we can really award the winner. Please stay tuned! We will be able to pick soon! Thanks!