inSophy has picked a winning product name

For $200 they received 588 writing concepts from 52 writers!

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Dates

Starts:15-Jan-13 4:17 p.m. GMT

Ends:22-Jan-13 4:17 p.m. GMT

Awards

Award 1: $200, was awarded to TheyCal...

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: inPlan_screenshot.PNG (110.5 KB)

Uploaded on 15-Jan-13 3:59 p.m. GMT

File 2: inPlan_web_SMALL.png (44.4 KB)

Uploaded on 15-Jan-13 3:59 p.m. GMT

File 3: inplan1.png (146.4 KB)

Uploaded on 15-Jan-13 3:59 p.m. GMT

File 4: inplan3.png (74.1 KB)

Uploaded on 15-Jan-13 3:59 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

inSophy s.r.o.

What do you do?

We develop and deliver SW solution for manufacturing companies. Our system belongs to APS (advanced planning and scheduling) family. Currently we are moving to the CLOUD and we need a brand new name.

Our system takes data from SAP (or other ERP) of the factory and tell them
A) what to buy now
B) what to produce now
C) when will their customer orders be expedited.

Our solution helps in factories as a GPS navigation is helping in cars (driver knows when will he be there and what should he do now).

Do you require that a .COM or other URL be available for the new name?

.COM is a must
.EU would be nice

What is your industry?

Software and InfoTech

Describe your audience

Director or production manager of a manufacturing company (automotive, plastics, machinery, furniture, electro ...).

What 3 things do you want your product name to communicate to your audience?

1. You will know what to do
2. You will deliver on time
3. You will use only necessary resources

List the names of your top three competitor products

i2 Factory Planner,
Preactor,
ASPROVA,
SiteLine,

What character, tenor or spirit do you wish to convey?

We have a character of a good production director.
We know, what we are doing.
We shout when we must.
We are looking for a simplicity in the chaos.

Are there any words or phrases you like or hate?

We live in the world that admires production methodologies:
LEAN, SIX SIGMA, KANBAN, PULL, JustInTime.

There is no need to have these in the name, but it gives you an impression.

Do you want to include additional info?

Have you heard of SalesForce.com? They revolutionized the world of CRM.
Now we are planning to do the same with the world of APS (advanced planning and scheduling).

We have the product, we are moving to the CLOUD, now we just need a new name.

Brief updates

15-Jan-13 9:53 p.m. GMT
Domain:
Domain must be free!
We are changing the name, because domain for current name is occupied.
Do not offer us names that are already registered!
17-Jan-13 11:53 a.m. GMT
The name we are looking for should have 2 sylables, 3 is maximum.
We are looking for a name of the SW tool that will be used every workday.
It must be possible to easily say: "Put it into XY", or "Find it in YZ".

17-Jan-13 11:55 a.m. GMT
The name we are looking for should have 2 sylables, 3 is maximum.
We are looking for a name of the SW tool that will be used every workday.
It must be possible to easily say: "Put it into XY", or "Find it in YZ".
22-Jan-13 11:39 a.m. GMT
Last call. We are looking for a short, simple name for our amazing product.

We are closing in cca 4 hours.

Thank you all for participation till now and I ask you for last remains of creative energy.