For $300 they received 219 writing concepts from 50 writers!
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Starts:20-Nov-12 10:59 p.m. GMT
Ends:30-Nov-12 10:59 p.m. GMT
Award 1: $300, was awarded to LadyKni...
Preview: crowdSPRING Contract
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BRAND OF SOUTH ASIAN GROCERY PRODUCTS
Market good quality basic food ingredients from South Asia (India, Pakistan, Sri Lanka, etc) and sell them at a fair value in national grocery stores in North America.
No URL required
Food and Beverage
Second generation North American immigrants of South Asian ancestry, seeking familiar ingredients to make the dishes of their heritage, but prefer to shop in mainstream, modern grocery stores rather than South Asian ethnic markets.
Brand is for immigrants looking to find familiar products from home, not for the general public looking to discover something new. Brand is welcoming, contemporary and simplifying. It's a more progressive, modern take on traditional food staples from home.
Competitors include the brands from the consumer's home country sold in ethnic South Asian markets.
Familiar, welcoming, fresh, unpretentious.
Avoid stereotypes, or anything with geopolitical implications.
English is preferred, but easy to pronounce words in Hindi, Urdu, Sanskrit might work.
Short memorable names and names that can conjure up an image, something that could lead to a design a plus. See our similar brief for East Asian brand, running now too!