NigelGreig has picked a winning product name

For $300 they received 387 writing concepts from 68 writers!

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Dates

Starts:7-Jun-12 12:15 a.m. GMT

Ends:21-Jun-12 12:15 a.m. GMT

Awards

Award 1: $300, was awarded to abunciu

Formats

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Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

Business Name

Phitek System Ltd

What do you do?

Design and Manufacture Aircraft Connectors and Wireless Technology

Do you require that a .COM or other URL be available for the new name?

.aero

What is your industry?

Aviation Electronics

Describe your audience

Inflight entertainment electronics manufacturers such as Panasonic Avionics Corp, Thales, Rockwell Collins, Airlines

What 3 things do you want your product name to communicate to your audience?

Releases headphones when a tugging force is applied eliminating headphone connector pin breakage.
Quick and easy (snap on) connection with headphone plugs.
Ultra long operational life in the aircraft compared with traditional aircraft audio connectors with have pins that break

List the names of your top three competitor products

Breakaway Jack.
RJU (Remote Jack Unit).
Audio Jack

What character, tenor or spirit do you wish to convey?

simple, reliable, hassle free

Are there any words or phrases you like or hate?

Like MagJack
Like RJU (Remote Jack Unit)

Do you want to include additional info?

The magnetic Jack is the world’s longest lasting aviation jack capable of ten times more connection cycles compared with standard aircraft audio jacks. This jack is compatible with all existing headphone types including all active noise cancelling headphones. The Jack eliminates pin breakage by passengers and the related operational IFE (in flight entertainment) loss at the seat. In addition, when used in conjunction with a comparable Magnetic Plug™ this unique magnetic jack guards against the most commonly passenger-induced damage to headphone cables, by automatically releasing the headphone plug when a tugging force of more than 8N is applied in any direction.