Name Our Methodology
a product naming project by Ruxter

Creative brief

Business Name

Criteria for Success, Inc. (www.criteriaforsuccess.com)

What do you do?

We provide sales training, management consulting and online sales playbooks that help people sell more

Do you require that a .COM or other URL be available for the new name?

not at the moment

What is your industry?

Consulting and Training

Describe your audience

CEO, VP Sales in businesses with annual revenues between $20M and $200M.

What 3 things do you want your product name to communicate to your audience?

We use a method when working with companies to help them improve their sales organization that focuses on our five distinct "Sales Success Areas" These are:

1. Prospecting - activities that generate leads and new opportunities
2. Selling - sales techniques to close the opportunity into a sale
3. Support - resources that the rest of the company provides to support the sales people. e.g. sales managers, marketing, and customer support
4. System - Systems that support sales by organizing customer data and selling activity (e.g.Salesforce.com)
5. Team - Dialog that promotes sales teamwork including exchanging best practices

This is the method that we want you to name!

List the names of your top three competitor products

SPIN selling, Solution Selling, Customer Centric Selling, Sandler Sales Method

What character, tenor or spirit do you wish to convey?

fun yet professional

Are there any words or phrases you like or hate?

hate "sales training" Like "process" We like our tag line: "Make Sales Success a Habit." We like sports and action terms like "Sales PlayBook", we like words like "Philosophy" and "Mechanics"

Do you want to include additional info?

not right now