- aarmour has picked a winning product name
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For $250 they received 226 writing concepts from 53 writers!
Over 34,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.
Find out more- Dates
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Starts:21-Mar-12 8:17 p.m. GMT
Ends:30-Mar-12 8:17 p.m. GMT
- Awards
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Award 1: $250, was awarded to sri
- Formats
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, , NONE
- Contract
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Preview: crowdSPRING Contract
- Materials
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There are no materials for this project.
Creative brief
Business Name
OFFSPRING SOLUTIONS, LLC
What do you do?
IT Consulting
Do you require that a .COM or other URL be available for the new name?
Yes, .COM required
What is your industry?
Fleet Management - motor vehicles
Describe your audience
Motor vehicle fleet managers
What 3 things do you want your product name to communicate to your audience?
Business Intelligence subject matter expertise, Fleet Management subject matter expertise, Innovative
List the names of your top three competitor products
Tableau: http://www.tableausoftware.com/
Telogis: http://www.telogis.com/benefits/business-intell...
LogiXML: http://www.logixml.com/
What character, tenor or spirit do you wish to convey?
Business-like, techy with business intelligence flavor
Are there any words or phrases you like or hate?
Nothing amateurish...must be innovative, yet business-serious. Can have Fleet, BI, Analyze, Insight in the name but I would rather it be fairly abstract but memorable. If a made-up word, combination of words, or just not well-known, it needs to have a catchy, easy-to-explain meaning. A word whose letters describe the system would be good too.
Do you want to include additional info?
This tool leverages Business Intelligence methodologies for fleet managers to quickly review their fleet profile and use that for decision-making. It should speak to that purpose.
