Starts: 2-Mar-12 9:40 p.m. GMT
Ends: 9-Mar-12 9:40 p.m. GMT
Award 1: $500, was awarded to IanWatt13
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Introducing a new and innovative line of women's alcoholic beverages. We are in need of an over the top brand name and tag line to be incorporated into a full brand identity.
- Update 3-Mar-12 GMT
- I would like this name not too tie too tightly to alcohol for example, "skinnygirl" marketable in all market segments, if we in the future would like to sell brand, perceived value is you are not locked into only one market, skinnygirl has products in gnc, alcohol etc it is a brand that is built on the first product marketed.
The name has to be detailed enough to convey by reading it what our goals are, which are low calorie, healthier, more responsible option to competitors what ever those are, but all this without sacrificing all that is you, not sacrificing fun, excitement new flavors, tastes, life experiences etc.
You can have it all, all you have to do is use our products to achieve all this and more.
I hope this helps all to understand more of what we are looking for.
PS. KEY IS THIS IT IS MARKETED TO WOMEN! WHAT SELLS TO WOMEN!!! MAKE THEM FEEL IMPORTANT AND SPECIAL!! MAKE THEM FEEL THEY ARE WORTH IT TO BUY OUR PRODUCT!! I ALSO BELIEVE SEX IS OVERSOLD NOT WHAT WE ARE LOOKING FOR IN THIS BRAND.
- Update 4-Mar-12 GMT
- Please remember that the name is only one part the slogan is the second and both need to go with the concept.
- Update 16-Mar-12 GMT
- Not sure we like any yet