For $500 they received 925 writing concepts from 170 writers!
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Starts:29-Apr-14 7:41 a.m. GMT
Ends:18-May-14 11:59 p.m. GMT
Award 1: $500, was awarded to CarlySara
Preview: crowdSPRING Contract
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Cocio Beverage International
Chocolate Milk and other Non-Alcoholic Beverages
Food and Beverage
People who are affluent and health consicous. They think about what they eat and drink, challenge ingredients. They want natural and healthy soft drinks with authentic tastes that offer uncomplicated enjoyment and fun.
Some facts: urbanites and hipsters 20-45 yrs
A. Premium, B. Natural and healthy from Scandinavia and C. Fun.
We want the name to work in many countries. It must be easy to read and decoded no matter if you are e.g. an English, German or Spanish person.
We think that the product is carving a new niche in soft drinks, but we are admiring brands who also found their own place like VitaCoco, VitaminWater, Bionade, FritzKola, Innocent....
Character: Honest, fun, uncomplicated, Spirit: Natural, authentic Scandinavian (non-cliche),
Tenor: good, reliable
The taste can be described as aromatic, crisp, fresh, mellow, fresh, sparkling, not very sweet.
One name we like is PØP and we are looking for alternatives.
no, we want the creatives to be as unburdened as possible
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