DLK has picked a winning product name

For $250 they received 677 writing concepts from 107 writers!

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Starts:5-Aug-13 1:16 p.m. GMT

Ends:19-Aug-13 1:16 p.m. GMT


Award 1: $250, was awarded to mt1895




Preview: crowdSPRING Contract


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Creative brief

The buyer added updates to the brief. Read them.

Business Name

DLK Collection Inc.

What do you do?

We are a company who works in the bedding supply business, like pillows and mattress topper.
We are now searching a name for our new product which is a natural bed bug repellent and disinfectant.

Do you require that a .COM or other URL be available for the new name?

Yes, ideally just the name of the product.com

What is your industry?


Describe your audience

Pretty much everybody who owns a mattress! But we will also focus on travelers because this product will greatly reduce the chances someone to bring back bedbugs from their trip. Also the disinfectant aspect will put your mind at ease of touching that hotel remote!
For the home this product will disinfect 99% of bacteria that accumulate in the mattress.

What 3 things do you want your product name to communicate to your audience?

The product will not use any chemicals it is a safe and all natural product
It is a 2 in 1 product that repels bed bugs and is used as a disinfectant
It is ideal to bring with you in a trip since the size and packaging will meet all regulations for air travel
These are just examples they don't need to be in the name

List the names of your top three competitor products

Rest Easy
Those three product are all natural repellent but our product will also be used as a disinfectant

What character, tenor or spirit do you wish to convey?

It can be a made up word or an association of words (Not too long)!
For the rest we have no limitation it can be humorous it can be serious, we'll post updates as we get a better image of what we like with what will be posted.

Are there any words or phrases you like?

Some clever association of words that play on word plus gives an idea of what the product is about would be fun, for example "Oust Guest"
If you can have something that rolls of the tongue it doesn't even have to mean anything!

Are there specific words or phrases you don't like?

Nothing too scary!

Do you want to include additional info?

If you can have something that rolls of the tongue it doesn't even have to mean anything!

Brief updates

By DLK on 5-Aug-13 11:42 p.m. GMT
Thanks for all the ideas.
We now are getting a better idea of what we like so without being limited to that we would like to have more of one word name with a maximum of three syllables that just sounds good. For exemple "Olia" by Garnier, "Ström" Spa.
By DLK on 13-Aug-13 11:45 a.m. GMT
We appreciate your ideas, we will probably stay focus on the one word names without the use of bug or pest in it. The 2 or 3 syllables and original, we're almost there!