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Starts:20-Nov-12 10:29 p.m. GMT
Ends:30-Nov-12 10:29 p.m. GMT
Award 1: $300, was awarded to Running...
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International Food Expert Brand
Market good quality basic food ingredients from around the world and sell them at a value in national grocery stores.
URL not required.
Food and Beverage
Second-generation North American immigrants of Asian ancestry, who seek familiar ingredients to make the dishes of their heritage, but prefer to shop in mainstream, modern grocery stores rather than ethnic markets.
Brand is for immigrants looking to find familiar products from home, not for the general population looking to discover something new.
Brand covers international food staples from around the world.
Brand is progressive, contemporary and celebrates diversity.
Competitors are mainly the brands from home countries sold in ethnic markets, rather than nationally distributed brands.
Familiar / Welcoming
Simple / Unpretentious
Would like to be less descriptive and more suggestive. For example, NOT "world table."
Would be helpful if the name could conjure an image, something that can easily lead to a design.
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