158,769

The World's #1 Marketplace For Product Names

Your global team of 152,000+ creative experts

A great product name contributes to building a strong brand. The world's best entrepreneurs and companies prefer crowdSPRING when naming their products. Here's why: you'll have more choice, pay less, protect your intellectual property, and work with some of the most talented creatives in the world. With our 100% money back guarantee, free custom legal contracts and award-winning customer service, crowdSPRING offers a proven, fast, and risk-free way to get a new product name (and URL) at an affordable price. We guarantee you'll be happy.

We've helped tens of thousands of entrepreneurs and small businesses. Here are a few examples.

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Madison Children's MuseumLogo design

Madison Children's Museum Logo|749 entries in 14 days|Madison Children's Museum (MCM) is an award-winning organization in Madison, Wisconsin that was opening a new facility. They wanted a new logo to build on and modernize their 30 year heritage so they turned to crowdSPRING to help. We delivered 749 options to choose from in 14 short days.|http://assets.crowdspring.com/images/howitworks/hiw2/projectdetails-museum.gif
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Chuck PalahniukPoster design

Chuck Palahniuk Poster|417 entries in 14 days|Worldwide publisher Doubleday and author Chuck Palahniuk - the infamous author of Fight Club - wanted a 1950's movie-style poster to catch the eye and arouse the implacable desire to run out and buy Palahniuk's newest book, TELL-ALL!. The crowdSPRING community delivered over 400 amazing designs in a matter of days.|http://assets.crowdspring.com/images/howitworks/hiw2/projectdetails-chuck.gif
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Carmen TownsendCD cover

Carmen Townsend CD Cover|170 entries in 8 days|Carmen Townsend needed artwork for her new album and she wanted something as unique as the songs themselves. No photographs or simple font treatments would do - she wanted something entirely custom and our designers flooded her with more than 170 entries in just over a week.|http://assets.crowdspring.com/images/landing/createspace/project-cd-carmen.gif
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Financial Consulting FirmWebsite design

Financial Consulting Firm|190 entries in 14 days|Mell Investment Group provides financial guidance and investment advice to high net worth individuals. The Group came to crowdSPRING looking for an elegant, refined and professional website design that would appeal to their target audience: conservative individuals 40 years and older, accustomed to upscale products and services.|http://assets.crowdspring.com/images/howitworks/hiw2/projectdetails-mell.jpg

How crowdSPRING works

  1. Tell us what you need.

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    example project details
  2. The world submits ideas.

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  3. Choose your favorite.

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    example project awarded entry

It's that simple. Take a quick tour »

Featured in these fine publications around the world.
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Next Testimonial
"I've been in advertising, marketing and PR for 30 years. I've seen lots of "ideas" come and go. I received many more viable options from crowdSPRING than I would have received from my old creative teams of 15 or so people – at a fraction of the cost. It's simple, painless and the results are super."
"I've been in advertising, marketing and PR for 30 years. I've seen lots of "ideas" come and go. I received many more viable options from crowdSPRING than I would have received from my old creative teams of 15 or so people – at a fraction of the cost. It's simple, painless and the results are super."
Boyd Blackwood
CEO, Blackwood
and Company, LLC
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Case Study
"I've been in advertising, marketing and PR for 30 years. I've seen lots of "ideas" come and go. I received many more viable options from crowdSPRING than I would have received from my old creative teams of 15 or so people – at a fraction of the cost. It's simple, painless and the results are super."
"I've been in advertising, marketing and PR for 30 years. I've seen lots of ideas ..."
Boyd Blackwood
CEO, Blackwood
and Company, LLC
Mediafly

A $210 logo design project

90 entries in 12 days

sample entries

Please tell us a little about Mediafly.

Mediafly is a media distribution company that delivers rich media to a broad array of internet-enabled devices including, but not limited to, the Apple iPhone and iPad, Google Android and Blackberry smart phones, and set-top TV devices.

Why did you decide to use crowdSPRING?

Mediafly needed a logo to help brand the business. Although we had the capability inhouse to create a new logo, we decided to post our project on crowdSPRING. We're a small company. I have programmers that have design capability, but when one of my best developers is working on a graphic design project, their resources aren't being used somewhere else.

Was your crowdSPRING project successful?

Yes! During our 12 day project on crowdSPRING, Mediafly received 90 custom logo designs from 20 different designers around the world. We ultimately selected the logo that you see in the video.

How many other projects have you posted on crowdSPRING?

Over the past year, Mediafly has posted 9 other projects on crowdSPRING.

How has crowdSPRING improved your business?

I don't think we would be able to operate as a rapidly growing technology company without crowdSPRING.

"We would not be able to continue operating as a growing technology company without crowdSPRING."
Carson V. Conant
CEO, Mediafly
Networlding

A $400 print design project

73 entries in 11 days

sample entries

Please tell us a little about you and Networlding.

Networlding is a social media consulting, coaching, implementation and integration firm. Based on our best-selling book on the science of networks, Networlding has grown over the last eight years into a thought leader in the social media space. I've authored 11 books in the last 15 years - four of them have been best sellers.

Why did you decide to use crowdSPRING?

I was working with a co-author on a book for college undergrads and graduates to help them get "Smart Starts" in life by learning and leveraging the tools of LinkedIn. We were looking for a book cover that would appeal to our readers. We posted the project on crowdSPRING because the cost is certainly very reasonable and because I love the creative collaboration that results.

Was your crowdSPRING project successful?

There is no experience like crowdSPRING and I am now a huge fan. During our 11 day project on crowdSPRING, we received 73 cover designs from 10 different designers around the world. I've posted other projects on crowdSPRING and crowdSPRING has delivered every time.

"For everything that I do, I would go to crowdSPRING first. I think it's the best process out there."
Melissa Giovagnoli
Founder/CEO, Networlding
Graymills Corp.

A $600 logo design project

76 entries in 7 days

sample entries

Please tell us a little about Graymills.

Graymills is a 70 year old company. We manufacture numerous products for moving and conditioning liquids, including: pumps, inking systems, and related equipment for the printing industry, parts washers, and industrial pumps.

Why did you decide to use crowdSPRING?

We wanted some art work for our 70th anniversary and wanted a logo for each of our product lines. We wanted a logo inspired by old art deco posters and wanted to integrate our corporate colors into the designs.

Was your crowdSPRING project successful?

Absolutely. During our 7 day project on crowdSPRING, Graymills received 76 custom logo designs from 23 different designers around the world. In fact, we added a second award to the project because we wanted to buy one of the designs for our corporate logo.

How was your overall experience with crowdSPRING?

You get such a wide variety of designs. crowdSPRING was easy to use, the cost was very fair, and the people were wonderful. In fact, I'm on the board of various companies and I've suggested that they all use crowdSPRING for graphic design.

"You get such a wide variety of designs. The site was easy to use and the cost was very fair."
Craig Shields
President, Graymills Corp.
Bolster Security

$2800 (2 awards) logo and stationery design

489 entries in 15 days

sample entries

Please tell us a little about Bolster Security.

Bolster is a startup, providing home security systems and commercial security solutions. The company was formed in May 2010 through the acquisitions of SafeMart.com and Able Security, Inc., both with over 30 years of history in the security industry.

Why did you decide to use crowdSPRING?

We needed to create a brand for our new startup. I chose crowdSPRING because it was the easiest service to use for a non-technical person like myself. If you've used other online services - crowdSPRING is one of the easiest.

Was your crowdSPRING project successful?

Our project on crowdSSPRING was immensely successful. During our 15 day project on crowdSPRING, Bolster received 489 custom logo and stationery designs from 126 different designers around the world.

How was your overall experience with crowdSPRING?

crowdSPRING is the easiest service to use to get the best quantity and quality of designs from an outstanding creative community. I've now posted three projects on crowdSPRING and have had a lot of success in getting great ideas back in a timely manner. I would rate the overall experience as outstanding. Ten out of ten.

"Our experience with crowdSPRING was outstanding. Ten out of ten. Couldn't have been better."
R. Brad Morehead
President, Bolster Security
"I have been quite impressed with the whole process and your attention to detail. By comparison to the conventional single-hire-at-time-of-need-artist-process that we have gone thru in the past – crowdSPRING ROCKS!!!"
"I have been quite impressed with the whole process and your attention to detail ..."
David Bigelow
CEO, Simplified
Logic, Inc.
"We love your site and had a wonderful experience.  I have been telling everyone I know about crowdSPRING....I think it is such a brilliant concept and it works so well!"
"We love your site and had a wonderful experience.  I have been telling ..."
Muffie Meyer
Director, Middlemarch
Films, Inc.

What our customers say

  • "We would not be able to continue operating as a growing technology company without crowdSPRING."
  • "For everything that I do, I would go to crowdSPRING first. I just think it's the best process out there."
  • "You get such a wide variety of designs. The site was easy to use and the cost was very fair."
  • "Our experience with crowdSPRING was outstanding. Ten out of ten. Couldn't have been better."
See pricing » See project categories »

Money Back Guarantee

 

The world's best entrepreneurs and companies prefer crowdSPRING. Here's why: you'll have more choice, pay less and work with some of the most talented designers in the world. With our 100% money back guarantee, custom legal contracts and award-winning customer service, crowdSPRING offers a proven, fast, and risk-free way to buy custom design at affordable prices.

  • Typical project gets 110+ entries How many entries will I get?
    The typical project gets a whopping 110+ entries. How's that for choice?
  • Thousands of satisfied clients What do others say about crowdSPRING?
    crowdSPRING is the #1 marketplace in the world for crowdsourced graphic, web, industrial design and writing services. Over 32,500 entrepreneurs, small businesses, Brands and agencies worldwide have posted projects on crowdSPRING. 96% of our clients recommend crowdSPRING to others.
  • 127,000+ designers & writers How large is the crowdSPRING community?
    More than 127,000 designers and writers from nearly 200 countries work on crowdSPRING. It's no wonder that crowdSPRING is the most trusted marketplace in the world for crowdsourced creative services.
  • We guarantee your money back What's your guarantee?
    Your money back. We're proud to offer a money back guarantee. If you're not completely happy with your design or writing project, or if your naming project doesn't receive at least 100 entries, we'll refund your awards and our 15% project fee - your only cost is the listing fee and any options you choose. Promise.

    We offer this guarantee because we know you'll find an entry (typically multiple entries) that you'll be thrilled with. And we're so sure that we're willing to put our money where our mouth is.
  • Recommended by 96% of customers Are crowdSPRING customers happy with the service?
    In a recent customer satisfaction survey, 96% of crowdSPRING customers surveyed said that they would recommend crowdSPRING to their friends, family and colleagues. crowdSPRING is the most trusted crowdsourcing marketplace in the world for graphic design, web design, industrial design and writing services and we work hard every day to make sure that we continue to earn that trust.

Frequently asked questions

Why should you avoid a generic product name?

A generic product name such as bicycle or brown skateboard aren't sufficiently memorable and won't set you apart from your competitors. You may also have problems registering or trademarking a generic product name. You also should avoid geographic product names, unless the geography helps to better identify your product or is commonly associated with such product.

Should a product name be literal?

Don't restrict your products or services by being too literal with your product naming. Think about how your product might evolve over time, and make sure that the product name can evolve with the product. Descriptive names do help explain what your product does, but be careful with made up names. Made up names can be memorable, but may not help get the message across.

Finding a great product name today also sometimes requires being able to register a URL for that product name. How much of a challenge does this present and how can I overcome the challenge?

The number of people who type in URLs is shrinking every day. Small business owners still seem to be obsessing over getting the pure URL as MyProductName.com, but the larger organizations have adapted. The URL is becoming much less important. Nowadays people are putting the name into Google to find sites. The sad fact is that the vast majority of names we consider are ‘camped’ by squatters hoping to make a quick buck. If you don’t have deep pockets or a convincing story to share you’re going to get taken to the cleaners.

Google is a great tool for getting around this issue—if you’ve got a strong brand and you’re getting links from people you’ll end up as the number one response for your name even if it isn’t the pure dotcom domain.

There are some promising developments on the horizon. There’s talk of opening up the area to the right of the ‘dot’ that would at least temporarily help businesses get their own domains. There are also some processes in place where business owners can go to ICANN and file a complaint based on the fact that their trademarked domain name is being held for ransom.

Should you consider the product names used by competitors?

Yes. What do you like or dislike about the product names used by your competitors? What products or services do you admire and what do those products or services have in common?.

Is the length of a product name important?

Yes. Keep the product name short and make it easy to pronounce and spell. Some new businesses make the mistake of picking what sounds like a cool name - but one that is very difficult for people to pronounce or spell. If people can't pronounce or spell your product name, they'll have difficulty recommending that product to their friends and colleagues.

How does the product name relate to a logo or symbol for the product?

When you pick your product name, you should think a bit about how the name will translate into a visual identity. Although not every product merits its own symbol or logo, it's not uncommon for companies to create a unique identity for their products. It's premature to start picturing your logo design, but most people associate words with images, so it's important for you to consider this as you pick your product name. Make sure that the images your product name conjures up in prospective customers are positive.

How can you test the product name?

Big companies run focus group tests to ask potential customers how they feel about a possible product name or company name. You can do something very similar by running prospective names by your friends, family, or your customers or potential customers. You also can ask your vendors or suppliers. These informal "focus groups" might suggest some improvements or might offer some feedback on why certain names are better than other product names.

How important is your product name for search engines?

The major search engines, including: Google, Bing, Yahoo and others will all index your product or service name. As a result, you should think carefully before naming your product. How much competition is there in your industry? Will the name for your product or company cause confusion? Is the product name too generic such that people cannot easily find it? Keep in mind you will be competing with the existing search results for your brand.