Starts:14-Jul-11 5:39 a.m. GMT

Ends:26-Jul-11 5:39 a.m. GMT


Award 1: $1500




Preview: crowdSPRING Contract


File 1: JJ-Shao_Xing_Run_He-Fr... (2.2 MB)

Uploaded on 12-Jul-11 1:09 a.m. GMT

File 2: ONLY-NingBo-the_second... (2.1 MB)

Uploaded on 12-Jul-11 1:10 a.m. GMT

File 3: SLD-WuHanGuangGuShiJie... (1023.5 KB)

Uploaded on 12-Jul-11 1:10 a.m. GMT

File 4: VM-JN-LiaoChengJinDing... (1.4 MB)

Uploaded on 12-Jul-11 1:11 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Bestseller Fashion Group China

What do you do?


What is the product designed to do?

Design brief:

2 sizes - 6 and 10 person sofas
To be used in 4 brands. Could be change in surface material/color/legs to fit the brand image
Fixed sizes – not modular
Multiple seating directions
360 degree access – placed in the middle of the floor (not towards a wall)
Sustainable materials.
Strong materials –intense use
Back support
Easy to clean

Range A: Safe solution that fulfils the function

Range B: Strong image. Creative shape and materials. “Out of the box” solution. To be considered as a strong gimmick in the shop.

List the size and weight requirement(s) for your product design

See above

List all other important design requirements

See above

Will this product need to be certified?

See above

What is your industry?


Describe the end users of your product design

18 - 35 male / female

What 3 things would you like to communicate to your audience through your product design?

Fashion, upbeat & out of the box thinking

What products will this new product compete with?

See above

What is your target retail price?

See above

What product design styles do you like?

See above

What colors do you want to see in your product design?

See above

What colors do you NOT want to see in your product design?

See above

What adjectives should best describe your product design?

See above

Describe the operating environment for the product.

See above

Do you have additional info or links you'd like to share?

See above

Brief updates

26-Jul-11 8:47 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew