Wicked Laser Shark Laser Light Show
a product design project by uncig

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Wicked Lasers

What do you do?

Manufacture popular consumer laser technology

What is the product designed to do?

A portable laser light show. It has a 3 adjustable modes and a music-strobe feature where it works with background music. It has 2 lasers, red and green. The effect is a wicked cool galaxy starfield effect.

List the size and weight requirement(s) for your product design

135mm length, 75mm width, 35mm height
including base is the bare module minimum size, not including base.

We can either design a custom base, or use the current base found on the images of the blue rendered lightshow.

List all other important design requirements

Its a friggin' shark with laser beams! If you don't know what that is, let me explain:
Basically this is a shark with a lot of lasers, and its great for parties, clubs, discos! There are fins on the side required for ventilation.
The positioning of everything in the front needs to be roughly the same compared to the pictures attached. As you can see in the front its a beam aperture for the laser beams to come out and a microphone. Many things can be changed however, for example, we dont need to have the word MIC, and on the back, we can definitely work on cleaning things up. You are allowed to make small changes to the positioning of the knobs in the back as well as the labels there being redesigned.

Will this product need to be certified?

No, its already certified

What is your industry?

General consumers, all ages

Describe the end users of your product design

Using it at home parties, discos, raves. It could be used in advertising booths, fairs. Even as decorative lighting for venues.

What 3 things would you like to communicate to your audience through your product design?

Sharks with laser beams!
Cool!
Wicked!

What products will this new product compete with?

It will compete with all the other same function laser light show devices. Our advantage will be the Wicked Lasers brand which is well known for laser products. And a Wicked unique design will make the device look not cheap and a high quality laser product. It should look wicked, and that means something like the Wicked Lasers Arctic is a great design direction.

What is your target retail price?

$79.95

What product design styles do you like?

Shark, Spyder III Arctic, Aggressive.

What colors do you want to see in your product design?

Black, Shark colors, maybe blue and red, and white for the teeth

What colors do you NOT want to see in your product design?

pink

What adjectives should best describe your product design?

Surprising Shark with lasers
Very popular for nerds
Blogged about continuously by techies

Describe the operating environment for the product.

Indoor, possibly a little outdoor, not waterproof.

Do you have additional info or links you'd like to share?

Video:
http://www.youtube.com/watch?v=lc5T8vrBD6g&feat...

Please consider that we want to make this as close to the bare minimum size as possible. Also, we want this to be the best example of a shark laser product that has never yet been done before. We will be using plastic and we can use rubber, or metal inserts. You dont need to worry about the charger portion, we are using an OEM one, the charging port is on the side near the back panel.

The 2 devices in the photoX.jog images are: 1) the original bare module, and 2) a special customer OEM version of the bare module.