HollyBrown has picked a winning print design

For $239 they received 66 design concepts from 12 designers!

  • Award 1
    Hand Fans Design by eclipse99

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Dates

Starts:27-Apr-14 6:10 p.m. GMT

Ends:30-May-14 2:10 p.m. GMT

Awards

Award 1: $239, was awarded to eclipse99

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

File 1: Screenshot_2014-04-27_... (544.0 KB)

Uploaded on 27-Apr-14 5:59 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Hauteflash Fans

What do you do?

We help hot "menopausal" women stay cool with stylish, personal cooling devices.

How many pages of print design do you need?

1 of 3 fan designs that are part of a "starter" pack. One suitable for "casual chic" one for "taking to work" or won for "an evening out"

List the size requirement(s) for your print design

Nylon Coated Foldable Hand Fan

Width (Open) 42cm / 16.5"

What is your industry?

Retailing

Describe the target audience for your print design

This is the Core Value Prop for the product targeting active, professional and stylish women in their mid forties and beyond who get hot flashes, or just want to stay cool, and still look hot :)

Stylish cooling strategies for hot women.

Stay cool, when things get hot. Hauteflash fans combine the style of haute couture with "ready when you are" accessibility of a lightweight, folding fan you can carry with you at all times. When those pesky hot flashes send your temperature rising, you can stay cool and confident.

Never let 'em see you sweat. HauteFlash fans cool you down quickly when it counts. Superior construction and lightweight design offer effective, immediate cool down when you are heating up. HauteFlash fans are ready when you need them, no outlets, chargers are batteries required.

Make a fashion statement with Hauteflash fans. Mix and match fans with wardrobe colors and styles. Whether you're going casual chic, dressing for success, or planning a special evening out, there's a Hauteflash fan that fits your look, and supports your style.

What 3 things would you like to communicate to your audience through your print design?

The fan designs should reflect a woman's desire to be Stylish, Chic, and Fashion Forward...even in those times when she is uncomfortable, and self conscious.

Fans make it "cool" to be "hot"

Fans have both both utility and style

What print design styles do you like?

We don't like designs that are too fussy, floral, or too intricate. Many off the shelf, asian style fans have these types of patterns and can be purchased anywhere including street fairs. We are wanting to create a bold and beautiful style that hasn't been done before. Think of the fans as art.

What colors do you want to see in your print design?

We're open to color and even B/W treatments

What colors do you NOT want to see in your print design?

We're open to color and even B/W treatments

What adjectives should best describe your print design?

The definition of haute is: fashionably elegant or high-class.
Other adjectives include:
Cool
Fashion forward
stylish
elegant
fun
unique
sophisticated but not stuffy
classy
artistic
bold
fresh
desirable

How will you use the print design?

3 Primary use cases. The "product starter pack" will include 3 Hauteflash Fans. One for casual outings, one to take to the office, and a third to take on an evening out. After we produce the starter pack, we will design more fans for specific occasions, with specific themes, colors et. For this project, the starter pack should have enough variety, within a thematic approach. So, the 3 fans look like they are a "set."

What content must be included in the print design?

The words "HauteFlash" should be incorporated into the design. Designs can incorporate this text as part of the design. There is no logo requirement for the product name. Each design should uniquely incorporate the name as an integrated part of the design.

A blank sample fan is attached below to give you a sense for the size, shape and material that may be used.

Brief updates

29-Apr-14 3:12 a.m. GMT
Please submit 2 fan designs for this brief. I'm trying to get a sense of how a "set" could come together for the "starter pack' described in the brief. Based on an award winning design, we will likely contract with the designer directly to work on more fan designs. Thanks! Holly
24-May-14 11:07 p.m. GMT
Please note that the brief is asking for design treatment that is unique and has a sense of a piece of art, and that there are two complementary treatments that look like a set, but have a different use case, like something a woman would take when she's out shopping with friends, versus an evening out, or a day at work. I'm not looking for repeating patterns, or a pattern per se.

The brief also calls for the name Haute Flash to be incorporated into the graphic design.

The goal for these fans, is to make it "cool" and "stylish" to carry a fan! Something a woman would want to be sure to carry at all times, and pull it out as often as possible...a statement piece.