Dates

Starts:22-Nov-13 5:04 p.m. GMT

Ends:26-Nov-13 5:04 p.m. GMT

Awards

Award 1: $450

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

File 1: 1388542_10151992834195... (77.2 KB)

Uploaded on 22-Nov-13 4:46 p.m. GMT

File 2: Ignishighres1.png (547.3 KB)

Uploaded on 22-Nov-13 4:46 p.m. GMT

File 3: inspiration_product_sh... (54.9 KB)

Uploaded on 22-Nov-13 4:47 p.m. GMT

File 4: untitled_6.bmp (5.9 MB)

Uploaded on 22-Nov-13 4:47 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Ignis

What do you do?

We're a hot, natural energy drink.
Based on 100% natural ingredients and matcha tea, we provide you a boost comparable to a strong coffee without having the side effects on stomach etc...
We have developed the product and our now moving to the test phase in different coffee bars.

How many pages of print design do you need?

Mainly posters so count A3/A2

List the size requirement(s) for your print design

We want to have communication inside the point of sale, coffee bars to start with.

Ideally we need a tool (we tought of posters) to communicate to the client:
- Our presence in store
- Our functionallity (hot energy drink)

A second communication touch point can be 3-sided flyers that we can put on the tables/counters with some more information about the product.

What is your industry?

Food and Beverage

Describe the target audience for your print design

Our target consumers are young, urban individuals who are ambitious and hardworking and therefore open to consuming energizing drinks.
Our consumers will mainly be young professionals in companies, since they are most open to innovation and at the same time consuming functional energizing drinks, but also students during exam periods are target consumers (be it secondary)

What 3 things would you like to communicate to your audience through your print design?

- Energy
- Professional/productive/ambitious/sky is the limit
- Natural / No side effects like sugar crash or laxation

We would want to bring the energy/motivation you get by watching the typical motivational videos on youtube. That's the gut feeling we want to bring to people consuming our product.

What print design styles do you like?

It has to be stylish and extraordinary. If we want to stand out against big corporations, our brand is everything we have. Therefore we need to tell a consistent but extraordinary story.

What colors do you want to see in your print design?

We personally like the logo colors on a black background because of the energizing effect. But please feel free to put in your own ideas.

What colors do you NOT want to see in your print design?

Feel free

What adjectives should best describe your print design?

Eye catching / memorable / enthousiasming / energyzing /

How will you use the print design?

We're looking for posters we can put on the windows of coffee bars to gain attention, let consumers know we're there and what we do. Secondary placement will be 3-sided flyers on tables and counter containing more info about the product.

What content must be included in the print design?

Basic functionallity / logo / tagline
Maybe packaging

Brief updates

26-Nov-13 5:48 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer Buyers a money back guarantee, sometimes we have to make good on that promise.

Thanks so much for your efforts and creativity.

The cS crew