ThemeBuilder has picked a winning print design

For $425 they received 63 design concepts from 6 designers!

  • Award 1
    MAP 05 by vitodesign

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Dates

Starts:27-Nov-13 9:57 p.m. GMT

Ends:9-Dec-13 11:59 p.m. GMT

Awards

Award 1: $425, was awarded to vitodes...

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Gull Lake Ministries

What do you do?

We have a summer resort and conference center that is located in the Midwest (on Gull Lake Michigan near Kalamazoo and a short drive from Chicago, Detroit and Grand Rapids MI. Families come for a week of family vacation and receive 17 chef prepared meals, themed entertainment, kid and family programs and leisure activities, (plus Faith based inspirational speakers for the adults)

How many pages of print design do you need?

2

List the size requirement(s) for your print design

Cover is 5.5"w x 8.5"h and has a small circle Die Cut opening into the inside page
Inside Page is a "map of a family's Gull Lake adventure" 8.5"h x 22" (folds/pulls out)

What is your industry?

Other

Describe the target audience for your print design

The target audience is primarily (not exclusively) christian families with kids between the ages of infant and 18yrs. Needs to primarily attract the attention of Mom who is middle/upper class. The same type of family that would go to Disney World for a week and has a very busy life running kids to sports events and practices, involved in church activities, and has an overworked husband who is in upper management as a businessman or is a medical practitioner. (also we see grandparents signing up and doing this for there kids/grandkids)

What 3 things would you like to communicate to your audience through your print design?

1) Gull Lake Ministries is an important investment for the health of every christian family allowing them to get a break from the busy life they lead, spend time together without media/electronics and grow in their faith. (fyi, Gull Lake Ministries is non-denominational, meaning it is not tied to any particular type of church) Check out the first half of this video 2minutes to get a feel for what GLM does! http://vimeo.com/74915624

2) This place is a lot of fun, and has great staff that become "heroes" to the families, bend-over -backwards service, Chef prepared meals that are really good.

3) It is more than just a vacation destination

What print design styles do you like?

not the style that the current sample is in: (too 80's geometric)

Artistic freedom

What colors do you want to see in your print design?

Blues are always best since they convey the Gull LAKE aspect. It is a beautiful lake and we want to emphasize a week at the lake. Our logo colors are based around blues and can be adjusted to fit the piece.
We may print this on uncoated paper, but plan on all photos/edge effects, if appropriate, to have a spot varnish layer defined.

What colors do you NOT want to see in your print design?

Purples

What adjectives should best describe your print design?

anticipation, drawing you in to the story, resonates. The map should feel like an adventure that would be fun & refreshing for a family.

How will you use the print design?

We will take this design and incorporate this in with 12 more pages to create a comprehensive 1yr brochure that can be mailed to our constituents, placed in business establishments around the Midwest region in little brochure self-standing racks.

What content must be included in the print design?


LINKS to DROPBOX shared PHOTOS:
Front Page Photos: To include photos from here: https://www.dropbox.com/sh/14vgzjz48ycv1fd/N0Zs...
or from Here: https://www.dropbox.com/sh/il6ks3q9wfbif1f/tTn6...

---------------------
MAP PHOTOS:
Family at GLM photo shoot https://www.dropbox.com/sh/6b6tq7fmhdu3hqe/_nS8...
there may be more options and other activities here too if needed to enhance the story and presentation:
https://www.dropbox.com/sh/ihpq5irp8izbhg8/A_pk...
-----------------

General Facility Pics which could be used at the top of page 1 to showcase Gull Lake Ministries: https://www.dropbox.com/sh/tkac1twdzu6y5ef/JjxS...

a Lake shot should be worked in someplace along the way.
_________________________________________________

Look at the example of our layout sample to see page sizing and concept only (please do NOT be swayed by these design styles, colors and cropping as this is why we want you to get creative)
Sample brochure: https://www.dropbox.com/s/uxn016o89tx77pb/47702...


PAGE 1 notes:

Text to Include Gull Lake (these two words prominent) Ministries less pronounced (work in 2014 or '14 somewhere) with an obvious tag line that says: Family Resort & Conference Center

On the upper portion of the cover page please work up a small collage of photos from the General Facility Pics area: https://www.dropbox.com/sh/tkac1twdzu6y5ef/JjxS... that shows families that this is a nice family resort for when the brochure is just sticking out of a rack someplace. and once it is removed the bottom portion captures their attention with the story of the family.


Bottom 2/3 of the page should tell the story of Matthew Schira (busy father of 3)

Photo pictures showing Matthew dreaming of a "happy place" while all around the dream is the reality of his busy life: Work photo, kids going to sports, etc. etc (work in a handful of photos from the front page photo section above)

Meet: Matthew Schira
Husband and father of 3
Occupation: Private Aviation Provider
Days away from family: 15 days /month
Hobby: Playing & Teaching Golf








MAP Notes: Title caption " Our family adventure at Gull Lake Ministries"

This page pulls out (has a little tab that say pull and creates the large spread that is 22" wide) we want a reader to be able to follow the flow of a week at Gull Lake by following something like arrows or markings from one image to the next throughout the week so that guests have a better understanding of this being more than a "hotel/resort"

images of the car arrival {caption: Wow! this is going to be good}
arrows flowing to next photo of bell hop staffer helping with luggage {caption: They won't take tips?...I like this place already}

More text coming here similar images to the sample brochure.





Family testimonial


Brief updates

2-Dec-13 5:49 p.m. GMT
You can find the Vector Logo files in this dropbox folder now:

https://www.dropbox.com/sh/6b6tq7fmhdu3hqe/_nS8...


Also for one of the "real life" family photos on the cover incorporate him either getting into his car with the family waving goodbye or him (MATTHEW) with the corporate jet (cropped in is ok if it is recognizable as part of a jet)

2 things happen at the cover first glance:

- 1) need to know Gull Lake Ministries is a family resort
-2) drawn to Matthew and his story about his busy life and his dream to be away at Gull Lake Min.

Keep up the good work
3-Dec-13 5:34 p.m. GMT
We are seeing a lot of good work and ideas! Love it, but I need a few more days to give you better feedback on these. Final date will be Monday Morning.
4-Dec-13 9:46 p.m. GMT
On the map page which is 22" wide the image of the family reading together that shows through the cover will end up being located after the folding near the center of the right most panel of the 22" map.