Dates

Starts:16-Sep-13 12:06 a.m. GMT

Ends:30-Sep-13 12:06 a.m. GMT

Awards

Award 1: $300

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

File 1: FleetServ_Graphic_Stan... (1.2 MB)

Uploaded on 12-Sep-13 11:28 p.m. GMT

File 2: FleetServLogo_Color.ai (52.1 KB)

Uploaded on 12-Sep-13 11:28 p.m. GMT

File 3: FleetServLogo_Color.jpg (256.8 KB)

Uploaded on 12-Sep-13 11:28 p.m. GMT

File 4: Proxima-Nova-Regular.otf (92.4 KB)

Uploaded on 12-Sep-13 11:31 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

FleetServ

What do you do?

- DPF Cleanings
- Diesel Retrofits
- Emissions Testing
- Parts

How many pages of print design do you need?

Two trucks, but both will have the same wrap

List the size requirement(s) for your print design

our ford F150 trucks are regular cab, long-beds. We want to do both sides of the truck, a design on the tail gate, a design on the back window, and our "F" on the hood.

What is your industry?

Other

Describe the target audience for your print design

We sell diesel emissions solutions to diesel truck fleet owners as well as individual truck owners. our target market are males between the age of 40-65, with the Hispanic marketing making up over 40% of our demographic. Our trucker/fleet manager customer is often gruff, straight forward, always on the go, and don't like wasting time. They play hard and work hard, and they don't mind getting dirty. In fact, they prefer to work with people who have also spent time "turning wrenches" on diesel engines. Our target would rather not have to buy our type of product/service because it's State regulated, but they have to do it...so they can be a little punchy. They want an honest deal and want it done right the first time. These are the types of guys who have pickups at home and fast boats on the river/ along with a beer.

What 3 things would you like to communicate to your audience through your print design?

That we are here to help and service our customers better than anyone else
That we are the best in the business at what we do
That we are professional and honest

What print design styles do you like?

masculine, large and easy to read...not too busy but large, a bit edgy, and professional. The FleetServ brand is very similar to brands like Milwaukee Tools tools, HIlti tools, etc.

What colors do you want to see in your print design?

a healthy blend of our FleetServe Black and Red. These trucks will be flying down the freeway, so people need to see our truck and what we do from a long way off.

What colors do you NOT want to see in your print design?

our colors are RED, Black, and White, but not too much White

What adjectives should best describe your print design?

masculine, large and easy to read...not too busy but large, a bit edgy, and professional. The FleetServ brand is very similar to brands like Milwaukee Tools tools, HIlti tools, etc. Almost like a classy branded NASCAR but on a truck

How will you use the print design?

put it on a F150 Ford pickup to drive around for marketing and service

What content must be included in the print design?

(On the Tailgate) - our Logo, our 800 number, and "DPF Cleaning Done Right" "www.fleetserv.com"
(listed Near the back wheels) - "DPF Cleanings", "Emissions Testing", "Parts"
(back window) - "Diesel Retrofits"
Side - "FleetServ", our 800 number, our website
Across the Bottom - "Serving Your Fleet. Better."
On the hood - our "F" icon

Brief updates

30-Nov-13 7:25 a.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has not chosen a winner so we're going to close the project. Please know that we've made repeated attempts to contact them by phone and email but were unable to reach them.

Thanks so much for participating and see you around the site,

The cS crew