ustc has picked a winning print design

For $450 they received 87 design concepts from 16 designers!

  • Award 1
    US-TennisCongress_Ad2_040713 by niteshthapa

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A While Ago
MarcoDavelouis creative
Entry 5-Jul-13 8:37 p.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others and if the buyer picks it, they'll have to buy the rights. (?)
ustc buyer
Entry Score 5-Jul-13 6:21 p.m. GMT
The buyer scored entry #12 by smarikaahuja a 2.
ustc buyer
Project Update 5-Jul-13 6:05 p.m. GMT
Sorry one more update we left out! Some of you have suggested putting images of actual adult players in the ad itself (our target audience). We DO like this idea, as you'll see from our website which has many such photos. However, we recognize this is tricky to execute well given that: 1) there are also several faculty member photos ... (more)
Sorry one more update we left out!

Some of you have suggested putting images of actual adult players in the ad itself (our target audience). We DO like this idea, as you'll see from our website which has many such photos. However, we recognize this is tricky to execute well given that:

1) there are also several faculty member photos and

2) it's difficult to find images of adult players that get across the diversity of the types of adults we are targeting: 50% male, 50% female ages 28 to 60+

So while we want to encourage experimentation along these lines, designs so far along these lines have not yet succeeded.

(less)
ustc buyer
Project Update 5-Jul-13 5:59 p.m. GMT
Thanks to all designers who've submitted ideas to date! We realize now we included too much text/items in the design brief and didn't clearly indicate what we thought should be the relative priority of each. As such, many of the proposed designs including yours have too much competing for the reader's attention. Here are items in priority order: (1) VALUE ... (more)
Thanks to all designers who've submitted ideas to date!

We realize now we included too much text/items in the design brief and didn't clearly indicate what we thought should be the relative priority of each. As such, many of the proposed designs including yours have too much competing for the reader's attention.

Here are items in priority order:

(1) VALUE PROPOSITION/ WHO IT IS FOR - Needs to be prominent because the brand of the US Tennis Congress is new - we need to convey this is an event for adult recreational players, not for professionals. Suggested shortened headline near or even possible above the USTC logo:

"World-class training for adults like never before..."

(2) FACULTY - One of our biggest selling points, but the titles are important and need to be large enough to be read. Suggested shortened text before photos:

"Step into the pro world! Get cutting-edge training from 40 elite pros including:"

(3) CUSTOMIZED NATURE OF EVENT - We like the idea of a checklist, but to save words/space elsewhere we need to use the following words in the checklist:

Modern Technique
Singles Strategy
Doubles Strategy
Fitness & Conditioning
Injury Prevention
Nutrition
The “Mental Game”

Text to go alongside/above/below the checklist:

"Customized master classes and semi-privates tailored to your priority focus areas - for beginners to 5.0+ players"

(4) CALL TO ACTION - Although listed 4th here, needs to be prominent and catch the reader's eye. We also want to include phone number:

Space Limited- Register Today!
Visit ustenniscongress.com or
call 917-300-1238

(5) Partners - iTPA, PTR, USPTA, TIA

(6) Social media icons for FB and Twitter


STYLE

* FRESH/NEW NOT FAMILIAR - This is a totally new, unprecedented concept for an event. It will also be one of the highest quality events ever seen in the tennis world (for non-professionals). As such, the ad style needs to be fresh, not familiar... and convey elegance and gravitas.

* UNCLUTTERED - We are asking for a lot of information to be conveyed, but want a layout that is clean and feels uncluttered, where the reader's eye is not being pulled in many directions at once but focused on the most important elements and drawn in to read more

Thank you everyone!!!

The USTC staff









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smarikaahuja creative
Entry 5-Jul-13 5:49 p.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others and if the buyer picks it, they'll have to buy the rights. (?)
smarikaahuja creative
Entry 5-Jul-13 5:44 p.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others and if the buyer picks it, they'll have to buy the rights. (?)
ustc buyer
Entry Score 5-Jul-13 2:26 p.m. GMT
The buyer scored entry #10 by allmond a 2.
ustc buyer
Entry Score 5-Jul-13 2:18 p.m. GMT
The buyer scored entry #9 by akatertle a 3.
allmond creative
Entry 5-Jul-13 1:55 p.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others and if the buyer picks it, they'll have to buy the rights. (?)
akatertle creative
Entry 5-Jul-13 1:55 p.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others but I have the right to both use and resell. (?)
ustc buyer
Entry Score 5-Jul-13 1:45 p.m. GMT
The buyer scored entry #7 by dot360 a 3.
ustc buyer
Entry Score 5-Jul-13 1:44 p.m. GMT
The buyer scored entry #1 by niteshthapa a 1.
ustc buyer
Entry Score 5-Jul-13 1:37 p.m. GMT
The buyer scored entry #8 by romy a 2.
romy creative
Entry 5-Jul-13 1:32 p.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others and if the buyer picks it, they'll have to buy the rights. (?)
ustc buyer
Entry Score 5-Jul-13 1:30 p.m. GMT
The buyer scored entry #7 by dot360 a 4.
ustc buyer
Entry Score 5-Jul-13 1:28 p.m. GMT
The buyer scored entry #6 by romy a 3.
ustc buyer
Entry Score 5-Jul-13 1:25 p.m. GMT
The buyer scored entry #4 by GoldenEaglesteam a 1.
dot360 creative
Entry 5-Jul-13 1:24 p.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others but I have the right to both use and resell. (?)
ustc buyer
Entry Score 5-Jul-13 1:24 p.m. GMT
The buyer scored entry #4 by GoldenEaglesteam a 2.
romy creative
Entry 5-Jul-13 10:20 a.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others and if the buyer picks it, they'll have to buy the rights. (?)
romy creative
Entry 5-Jul-13 10:18 a.m. GMT
Disclosure: This design includes photos, illustrations or fonts created by others and if the buyer picks it, they'll have to buy the rights. (?)
GoldenEaglesteam creative
Entry 5-Jul-13 2:40 a.m. GMT
Disclosure: I created everything in my entry and I didn't copy anyone else's concept. (?)
ustc buyer
Entry Score 4-Jul-13 7:44 p.m. GMT
The buyer scored entry #1 by niteshthapa a 2.
ustc buyer
Entry Score 4-Jul-13 5:40 p.m. GMT
The buyer scored entry #3 by niteshthapa a 3.
ustc buyer
Entry Score 4-Jul-13 5:40 p.m. GMT
The buyer scored entry #1 by niteshthapa a 3.
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