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Starts:2-Jul-13 5:40 a.m. GMT
Ends:13-Jul-13 5:40 a.m. GMT
Award 1: $450, was awarded to zaxgarner
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I work in sports marketing for a major professional sports organization.
2500 pixels tall x 1563 pixels wide - RGB color
Entertainment and Sports
According to Fantasy Sports Trade Association (and Dr. Kim Beason), the average fantasy player has these characteristics:
Has played for 8.5 years
Spends an average of $467.60 per year playing fantasy sports
Average Age: 33
Are educated, professionals living in suburban USA
3 out of 4 play fantasy sports with people they know
Spend about 3 hours per week managing their teams
88% White / Caucasian
Household Size: 46% 3-4
78% Own Their Home
65% Have a Bachelor’s Degree or Higher
92% Attended College
70% Make $50,000 or more annually
$92,750 Average Household Income
- it must be obvious that it's a book about fantasy football
- it must have some feeling of secrecy or 'in the know' to it. The title and sub-title are: "Trade Wins: The Final Untapped Advantage in Fantasy Football". Thus is should have that feeling of being exclusive, privileged information that their league mates don't have
- it must come across as professional. I'm not a well-known fantasy football writer or anything, so my name isn't going to carry any credibility. So it's important that the book look as polished and professional as possible and reflect the amount of work and effort I've put into it.
I like clean and modern, as opposed to busy and classic. I tend to favour sans-serif fonts over serif.
Nothing specific, I'm pretty open to all colours. However, pay attention to the demographic split - namely the 87% male audience.
Nothing specific, but as above, pay attention to the demographic profile.
polished, professional, clean, crisp, intriguing, interesting, thought-provoking, success
This book cover will be solely for the purposes of an e-book, sold mainly on Amazon and other similar online book retailers.
The Final Untapped Advantage in Fantasy Football
R Ryan McKee
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