boxitoyz has picked a winning print design

For $400 they received 101 design concepts from 16 designers!

  • Award 1
    Air-Wa Plane Product Design by dwebcreatives

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:14-May-13 9:16 p.m. GMT

Ends:4-Jun-13 11:59 p.m. GMT

Awards

Award 1: $400, was awarded to dwebcre...

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: big_logo_BT.png (12.6 KB)

Uploaded on 14-May-13 8:39 p.m. GMT

File 2: finalpick3.jpg (2.1 MB)

Uploaded on 14-May-13 8:55 p.m. GMT

File 3: bar_713757707220.png (9.9 KB)

Uploaded on 14-May-13 8:57 p.m. GMT

File 4: finalpick7.jpg (2.2 MB)

Uploaded on 15-May-13 1:52 p.m. GMT

File 5: BoxyToyz_logo.pdf (238.3 KB)

Uploaded on 15-May-13 1:55 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

BoxiToyz

What do you do?

We have invented the worlds best cardboard box - that is also a toy
www.boxitoyz.com

How many pages of print design do you need?

one

List the size requirement(s) for your print design

finished printed page should be 12 x 8 inches, with ability to go bigger (double the size) if need be.

What is your industry?

Other

Describe the target audience for your print design

parents of pre-school age children -- aged 18-45
people with an eye for good design / retro products
people who like unique products / eye catching and clever inventions

What 3 things would you like to communicate to your audience through your print design?

1) We are selling the concept of a 'Retro Product' - everyone played with a cardboard box (as a make believe train/plane etc) - and we have re-invented it for todays market.

2) Pre-school age kids can play with it and have fun / use their imagination

3) We are the TOP TIER BRAND - classy, not cheap, durable and worth spending the money.

What print design styles do you like?

Retro - 1950's 1960's toy design

reference:
http://blog.makezine.com/2008/02/09/secret-orig...
http://bearalley.blogspot.ca/2010/05/dan-dare-r...

anything that gives you the feeling of a product that generates the use of imagination with a child (see http://www.boxitoyz.com/retailers.html -my 1st version) - which is basically the only thing i like about it

What colors do you want to see in your print design?

The 1 pager you are designing will be stuck on the side of a brown cardboard outer box. For this reason - it needs to REALLY stand out, without looking cheap and too 'flashy'.
It would be nice to use elements of a cardboard box's construction in the design - without the whole thing looking like a brown cardboard box (I'm thinking about the patterns found in the texture of cardboard, and the pattern found within the walls of a cardboard box's construction)
colours I would like to see - I'm open really. The logo is black, so anything that helps make that stand out, as well as the image of the product / child playing with it... we are not about being over subtle - we have re invented a cardboard box (!)

What colors do you NOT want to see in your print design?

black
very dark colours

What adjectives should best describe your print design?

retro

classic

product sales focussed

How will you use the print design?

it will be printed (likely litho) and stuck to the outside of the packaging - to be seen on the shelf and viewed before a purchase is decided upon

What content must be included in the print design?

1) BoxiToyz logo (please remove the (TM) and replace with (R) (as we have been approved for the trademark) -

2) bar code (attached)

3) most of the info/wording found on this first version http://www.boxitoyz.com/retailers.html
especially the 'deluxe edition' and 'no scissors, paper glue' info / icons

The idea is that we can place the Air Wa Plane on this sheet, and then use almost the same design for other skews (train etc) without redesigning the whole sheet

4) picture of child using plane. I'll have to send these files another way as they are too big to attach. For now - please use the one attached.

Brief updates

15-May-13 1:52 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 1:55 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 6:56 p.m. GMT
IMPORTANT:

The design has to convey that they are looking at something AMAZING (don't be subtle)

For hundreds of years (yes really) - kids have used dirty old cardboard boxes as toys.

We have REINVENTED THE CARDBOARD BOX! - - - Play Like Yesterday with an amazing design that is made from re-cycled material AND is 100% recyclable

Lets add humor - Let be LOUD about what we have here!!!!
16-May-13 3:46 p.m. GMT
Copy you could use... remember we are trying to convince people this product is the perfect gift for a pre-school age child... FEEL FREE TO EDIT THIS TEXT SO IT WORKS WITH YOUR DESIGN - - THE PRODUCT NEEDS TO 'POP' OUT AT YOU!

KIDS ALWAYS WANT TO PLAY WITH THE BOX - GET THEM WHAT THEY REALLY WANT!!! - - THE CARDBOARD BOX - RE INVENTED USING RECYCLED MATERIAL AND IS 100% RECYCLABLE!

USING RECYCLED MATERIAL AND IS 100% RECYCLABLE!

MADE IN CANADA FROM TREES WITHIN SUSTAINABLE FORESTS

THE BEST BOX MONEY CAN BUY!

BUY A CHILD THE GIFT OF IMAGINATION!

PLAY LIKE YESTERDAY!

CHILD NOT INCLUDED!

THIS PRODUCT IS NOT SUITABLE FOR LAZY PARENTS!

ONLY FOR USE BY CHILDREN WHO'LL GROW UP TO BE CREATIVE!
24-May-13 2:01 p.m. GMT
It is so difficult to make a decision! We need more time to make to a decision.