Family Information Center Graphics
a print design project by acannon5

Creative brief

Business Name

Aislynn

What do you do?

Disaster Preparedness and Emergency Management Consulting

How many pages of print design do you need?

1 document cover, 2-3 pages of document content design

List the size requirement(s) for your print design

Standard 8.5x11 document cover and document content (in Microsoft Word preferably)
Standard Microsoft PowerPoint slides

What is your industry?

Consulting and Professional Services

Describe the target audience for your print design

Hospital Staff

What 3 things would you like to communicate to your audience through your print design?

Easy-to-read, graphically pleasing document

What print design styles do you like?

Samples:

http://digital.turn-page.com/i/73392
http://www.thegraphicdesignschool.com/brochures...
http://www.fdtgroup.org/sites/default/files/pag...

What colors do you want to see in your print design?

Blue = PMS 295
(cmyk = c-100, m-57, y-0, k-40
rgb = r-0, g-68, b-124)
**Also other colors as determined by the artist

What colors do you NOT want to see in your print design?

N/A

What adjectives should best describe your print design?

Visually appealing
Clean
Modern

How will you use the print design?

The document will be a disaster planning guide for Los Angeles hospitals, and the powerpoint will be used to present the guide to a select audience.

What content must be included in the print design?

We are developing a disaster guide to describe how local hospitals should activate and operate a Family Information Center within their facility to provide information and support services to families whose loved ones may have been victims of a disaster. We are seeking a document cover design for the guide (preferably in Microsoft Word), ideas for content design (preferable in Microsoft Word), and a layout for a powerpoint (powerpoint design must align with document design). The document content must be graphically pleasing and easy to follow, and any pictures/graphics used should incorporate concepts such as hospitals, children, family reunification or consoling. The design should also indicate that it is a Los Angeles project - such as by using an outline of LA County with a collage of photos in it, depicting freeways, palm trees, etc. Note: A main color should be the shade of blue indicated above (PMS 295). The design should be "clean"'/"modern". Below are links to sample designs that appeal to us. Two logos should be incorporated onto the document cover design and powerpoint presentation, and will be provided once the artist is selected.

http://digital.turn-page.com/i/73392
http://www.thegraphicdesignschool.com/brochures...
http://www.fdtgroup.org/sites/default/files/pag...