Print Advertisement for Magazine
a print design project by cbrackin

Creative brief

The buyer added updates to the brief. Read them.

Business Name

American Omni Trading

What do you do?

We import container loads of tires from factories in Asia to large wholesalers and retailers throughout the US, Canada and Latin America. We offer top notch customer service with a company that you can trust!

How many pages of print design do you need?

Single Page Horizontal

List the size requirement(s) for your print design

1/4 Page Color Ad

What is your industry?

Other

Describe the target audience for your print design

We are targeting wholesale distribution companies that are majority male oriented decisision makers. These people are in their 40-60's and are buying in large volumes container load quantities of tires.

What 3 things would you like to communicate to your audience through your print design?

We are re-introducing this tire program as a "4G" (4th Generation) to these wholesalers. The product has to be relaunched as a new image to get people to buy. Enough time has gone by to where they forgot about the issues of the past and now it is time for them to focus on what makes this brand great. The key new attributes are as follows for this tire program / brand. These can be communicated in short bullet forms and maybe you can be creative in shorting them down to fit in the ad:
1. Many Options of products to chose from with a very extensive tire offering.
2. New Warranty Programs added to enhance consumer confidence.
3. Modern facility with consistent quality.
4. Distributed exlcusivly by a company you can trust!

What print design styles do you like?

http://mtd.epubxp.com/read/account_titles/159197 - This is the magazine we will be advertising in that shows many great examples of ads that target our audience.

www.wanlitires.com
www.wanlitire.com

What colors do you want to see in your print design?

Red, Black, White, Gold, Blue

What colors do you NOT want to see in your print design?

Pink, Yellow, Green, Purple, Orange

What adjectives should best describe your print design?

Improved
Reliable
Powerful
Good Value
Leading

How will you use the print design?

We will be advertising in the Modern Tire Dealer magazine in a 1/4 page color horizontal ad. We will also be using this to put on banners that will be hung in dealers warehoues and at our trade shows.

What content must be included in the print design?

I would like to show the Wanli logo or emblem and AOT logo (smaller version). Creative slogans or tag lines based upon the above aspects would go well in this ad, which calls the dealer to the point we are trying to get across. In addition, I would like to have a nice looking background, nothing too bland but something that draws attention.

I would also like to utilize some of the tire pictures I have attached to this write up in different styles.